DALLAS, Texas — Burger Schmurger, the smashburger shop that grew from backyard cookouts into an East Dallas restaurant, is heading north with a second Dallas location planned near Preston Road and Forest Lane in Dallas, Texas, by spring 2027.
The owners said customer demand drove the move. Regulars kept making the drive from the Preston Hollow area to the original restaurant, which opened in 2025 at 718 N. Buckner Blvd. in a space that once housed Bar None.
The new building is expected to be bigger than the first one and to stand out from the street. It will borrow the vintage touches of the East Dallas space, and its kitchen is being set up as the base for the company’s catering business. Coeval Studio, which designed the original restaurant, is handling the new one too.
A street address, an exact opening day and hiring plans have not been released. The company said more details will come over the next few months.
Founder and co-owner partners said the Preston and Forest corner made sense because demand had spread well past East Dallas, and they described the original shop as a place built to feed its neighborhood. The new restaurant is meant to carry that same feel to a different part of the city.
The menu is built around the house schmurger. Cooks roll a quarter-pound of ground beef into a ball, press shaved onions into it and flatten it on the griddle until it is nearly paper thin, which crisps the edges and lets the onions season the meat. Each one is finished with American cheese and pickles made in house.
The restaurant started as a pop-up before landing its permanent home on Buckner Boulevard, and it was nominated for a best new restaurant honor in a 2026 Dallas dining awards program.
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