Dallas, December 12, 2025
The NAWBO DFW recently highlighted business opportunities for women entrepreneurs ahead of the 2026 FIFA World Cup in Dallas. With plans for the city to host multiple matches and a massive Fan Festival, local businesses are encouraged to take proactive steps to benefit from the anticipated influx of visitors and economic activity. Strategic registration in vendor programs and community engagement are key steps for business owners, as they aim to leverage this high-profile global event for growth and visibility.
Women Entrepreneurs Gear Up for 2026 FIFA World Cup in Dallas
Dallas Welcomes New Business Opportunities for Women
Dallas, Texas – The Dallas–Fort Worth chapter of the National Association of Women Business Owners (NAWBO DFW) recently spotlighted impactful business opportunities for women entrepreneurs in anticipation of the 2026 FIFA World Cup, an event expected to greatly influence local economic dynamics. The organization emphasized the critical need for proactive planning, allowing entrepreneurs to capitalize on the financial prospects that will emerge as a result of the tournament.
During a recent program titled “Money Moves & Global Plays: Holiday Edition,” NAWBO DFW and Bank of America explored how women-owned businesses could strategically position themselves to benefit from the influx of visitors and heightened economic activity stemming from the World Cup. This session featured insights from both NAWBO DFW leadership and representatives from the local organizing committee.
Capitalizing on the World Cup Surge
With Dallas set to host multiple matches, provide a home base for several national teams, and anchor a 39-day Fan Festival, the event is poised to attract nearly 4 million visitors, with estimates indicating around 100,000 attendees daily throughout June and July 2026. This surge presents vast opportunities for local businesses. Entrepreneurs are encouraged to creatively align their services with expected visitor traffic, heightened media presence, and an increase in corporate activities. This could include offering themed dining experiences, exclusive hospitality packages, recreational tours, children’s services, and unique pop-up events tailored for the festival atmosphere.
Pathways to Engagement
To maximize involvement in World Cup-related procurement and programming, business owners are urged to register with the North Texas Business Connect Program – FIFA World Cup 26 Dallas™. This vendor engagement portal will comprise a comprehensive database utilized by key event stakeholders, ensuring lasting advantages for those involved even past the tournament’s conclusion. Additionally, the Community Engagement Playbook offers further avenues for participation, from submitting local entertainment acts for the Fan Festival to promoting neighborhood venues for inclusion in official guides.
Nonprofits: A Call to Adapt
Nonprofit organizations are also encouraged to seize the moment by adopting more business-centric practices, such as implementing strategic planning and robust financial management systems. This approach strengthens their operational frameworks and positions them optimally for potential funding and visibility during this high-profile global event. NAWBO DFW plans to integrate nonprofit training into its upcoming “Coaching for Impact” programming to assist these organizations in developing sustainable operations.
The Value of Preparation
As entrepreneurs strategize for the upcoming World Cup, they are advised to consider operational adjustments that accommodate the anticipated crowd. Suggestions include developing internship programs with eager college students who can contribute fresh ideas and energy while gaining valuable experience. NAWBO DFW further underscores its commitment to reinforcing policies that enhance accessibility and equity for all business owners in the region.
Looking Ahead: Taking Action Now
As the session concluded, attendees felt energized by the prospects ahead. Enthusiasm centered around the imperative for local entrepreneurs to begin implementing their plans sooner rather than later. The World Cup serves not just as a sporting event but as an expansive catalyst for economic growth and community engagement.
Frequently Asked Questions (FAQ)
What is the significance of the 2026 FIFA World Cup for women entrepreneurs in Dallas–Fort Worth?
The 2026 FIFA World Cup presents a once-in-a-generation business opportunity for women entrepreneurs in Dallas–Fort Worth. The event is expected to attract nearly 4 million visitors and around 100,000 people daily during June and July 2026, offering substantial potential for increased consumer traffic, contracts, and partnerships for women-owned businesses.
How can women-owned businesses prepare for the World Cup opportunities?
Women-owned businesses can prepare by registering in the official vendor and engagement portals at the North Texas Business Connect Program – FIFA World Cup 26 Dallas™. This database is utilized by the local organizing committee, major event partners, and destination organizations, and will continue to be valuable beyond 2026. Additionally, businesses should consider aligning their offerings with increased visitor traffic, media presence, and corporate activity, such as themed restaurant specials, hospitality packages, tours, children’s services, and pop-up experiences.
What is the Community Engagement Playbook?
The Community Engagement Playbook is a resource that outlines ways for local businesses to participate in the World Cup-related activities. It includes opportunities such as submitting entertainment acts or community groups for Fan Festival stages, listing local restaurants and venues for inclusion in official guides and apps, and identifying under-resourced neighborhoods, schools, or parks that could benefit from legacy investments like soccer pitches and programming.
How can nonprofit organizations benefit from the World Cup?
Nonprofit organizations can benefit by adopting more business-minded practices, such as performance reviews, strategic planning, and financial systems, to strengthen their operations. NAWBO DFW plans to incorporate nonprofit training into its “Coaching for Impact” programming next year to support mission-based organizations in building more sustainable models.
Key Features of the 2026 FIFA World Cup Opportunities for Women Entrepreneurs
| Feature | Description |
|---|---|
| Event Scale | Dallas will host multiple matches, serve as home base for several national teams, and anchor a 39-day Fan Festival, attracting nearly 4 million visitors and around 100,000 people daily during June and July 2026. |
| Vendor Registration | Business owners are encouraged to register in the official vendor and engagement portals at the North Texas Business Connect Program – FIFA World Cup 26 Dallas™ to access procurement and programming opportunities. |
| Community Engagement | The Community Engagement Playbook outlines ways to participate, including submitting entertainment acts for Fan Festival stages, listing local restaurants and venues for inclusion in official guides, and identifying under-resourced areas for legacy investments. |
| Nonprofit Support | NAWBO DFW plans to incorporate nonprofit training into its “Coaching for Impact” programming next year to support mission-based organizations in building more sustainable models. |
| Call to Action | Entrepreneurs are encouraged to proactively engage and implement their plans to leverage the forthcoming opportunities presented by the World Cup. |
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