Dallas, October 1, 2025
News Summary
Vegan Vibrations makes history as the first exclusively vegan vendor at the State Fair of Texas, offering a diverse plant-based menu. Founded by identical twin brothers Jovan and Josh Cole, the booth aims to change perceptions around vegan food while appealing to a wide audience with dishes like crunch wraps and burgers. The presence of Vegan Vibrations is expected to inspire other vendors and broaden food choices at the fair, which runs this fall.
Dallas — Vegan Vibrations has become the first exclusively vegan vendor at the State Fair of Texas, introducing exclusively plant-based menu items to fairgoers and marking a new milestone at the event that runs this fall.
Lead details
Identical twin brothers Jovan and Josh Cole are the founders of Vegan Vibrations. The presence of Vegan Vibrations at the State Fair of Texas represents the first time a vendor at the fair has offered an exclusively vegan booth, a development expected to broaden food choices on site. The State Fair of Texas runs from September 26 to October 19, 2025.
What the booth offers and public response
Popular menu items include vegan crunch wraps, burgers, nachos, and more. The menu emphasizes fun and innovative vegan dishes designed to appeal to a diverse audience rather than limiting offerings to typical salad-style options. Observers at the fair have noted that visitors have been observed ordering vegan food while holding non-vegan items, demonstrating curiosity among a mixed crowd of fair attendees.
Founders and culinary background
One of the founders has a direct culinary pathway into the operation: Jovan Cole started his vegan lifestyle in 2013 and became a chef, which led to his passion for cooking. The brothers entered the State Fair of Texas seeking to change perceptions about plant-based food. In that context, Josh Cole noted that people often associate vegan food with salads and bland options, and the booth’s offerings were designed to counter that expectation.
Supporting details
The brothers describe participation in the fair as a major step in their business development and culinary recognition, with the experience compared to moving into larger markets for exposure and sales. The brothers feel that being part of the fair is like entering the big leagues in their culinary journey. They also hope that their presence will have broader effects on vendor diversity at the fair in coming years.
Outlook and goals
The brothers hope their success will inspire other vegan vendors to join the fair in the future. Their stated objective is to expand local and state-level awareness of plant-based options by offering satisfying, inventive dishes that attract repeat customers and spark curiosity among those who do not typically choose vegan food.
Context and background
The State Fair of Texas is a long-running public event that draws regional and statewide visitors during its annual run. The appearance of an exclusively vegan booth reflects a broader trend in foodservice toward menu specialization and experimentation with plant-based formats. At this edition of the fair, Vegan Vibrations aims to demonstrate that vegan cuisine can deliver both familiar fair favorites and uniquely reimagined items that fit the event’s casual, high-volume food setting.
Operational notes
The booth operates within the fair schedule and serves a cross-section of attendees, from long-time fair patrons to first-time visitors. Menu planning prioritized dishes that can be prepared and served efficiently while maintaining recognizable flavors and textures common to popular fair foods.
Bottom line
Vegan Vibrations’ debut as the first exclusively vegan vendor at the State Fair of Texas is positioned as a notable change in the fair’s vendor mix. The combination of founders with culinary training, a menu of recognizable and inventive items, and early visual evidence of customer curiosity form the basis of the story as the fair runs from September 26 to October 19, 2025.
FAQ
Q: Who founded Vegan Vibrations?
A: Identical twin brothers Jovan and Josh Cole are the founders of Vegan Vibrations.
Q: What is significant about Vegan Vibrations at the State Fair?
A: Vegan Vibrations is the first exclusively vegan vendor at the State Fair of Texas.
Q: When does the State Fair of Texas run?
A: The State Fair of Texas runs from September 26 to October 19, 2025.
Q: What does the menu feature?
A: Popular menu items include vegan crunch wraps, burgers, nachos, and more.
Q: What background does Jovan Cole have?
A: Jovan Cole started his vegan lifestyle in 2013 and became a chef, which led to his passion for cooking.
Q: What public reactions have been observed?
A: Visitors have been observed ordering vegan food while holding non-vegan items, demonstrating curiosity.
Q: What do the brothers hope to achieve by being at the fair?
A: The brothers hope their success will inspire other vegan vendors to join the fair in the future.
Q: How do the brothers view their participation in the fair?
A: The brothers feel that being part of the fair is like entering the big leagues in their culinary journey.
Q: What perception challenge did the founders identify?
A: Josh Cole noted that people often associate vegan food with salads and bland options.
| Feature | Detail |
|---|---|
| Founders | Identical twin brothers Jovan and Josh Cole are the founders of Vegan Vibrations. |
| Vendor distinction | Vegan Vibrations is the first exclusively vegan vendor at the State Fair of Texas. |
| Fair dates | The State Fair of Texas runs from September 26 to October 19, 2025. |
| Notable menu items | Popular menu items include vegan crunch wraps, burgers, nachos, and more. |
| Founder background | Jovan Cole started his vegan lifestyle in 2013 and became a chef, which led to his passion for cooking. |
| Public reaction | Visitors have been observed ordering vegan food while holding non-vegan items, demonstrating curiosity. |
| Future goals | The brothers hope their success will inspire other vegan vendors to join the fair in the future. |
| Perception challenge | Josh Cole noted that people often associate vegan food with salads and bland options. |
| Significance to founders | The brothers feel that being part of the fair is like entering the big leagues in their culinary journey. |
Deeper Dive: News & Info About This Topic
HERE Resources
Dallas Ranks Top for Meal Affordability as State Fair Opens
Additional Resources
- Fox 4 News: State Fair Texas Discounts
- NBC DFW: Vegan Food Vendor Makes State Fair of Texas History
- Dallas News: State Fair Food Deals
- CBS News: Vegan Food Makes History at State Fair of Texas
- PaperCity: State Fair of Texas Saddle Up Benefit
- Wikipedia: State Fair of Texas
Author: STAFF HERE DALLAS WRITER
DALLAS STAFF WRITER The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
