Dallas, September 17, 2025
News Summary
Uneekor has announced the opening of its Global Innovation Center in Dallas, Texas, aimed at accelerating the development of golf technology. Set to centralize product development and artificial intelligence, the facility will focus on rapid innovation in software and hardware for golf simulation. It will feature state-of-the-art testing sites and bring together a multidisciplinary team to enhance technology for golfers and coaches alike.
Dallas
Uneekor Opens Global Innovation Center in Dallas to Accelerate Golf Technology Development
Uneekor will officially open its Global Innovation Center in Dallas, Texas, on September 23, 2025. The new facility is intended to centralize and accelerate the company’s product development, software engineering, and artificial intelligence work for golf simulation and launch monitor technology. The center will serve as the company’s primary hub for innovation and advanced testing in the United States.
What the center will do
The Global Innovation Center is designed to support rapid development of hardware and software, including the upcoming GameDay and AI Trainer platforms. These software-driven products will leverage machine learning to provide real-time performance feedback, facilitate online play, and create immersive practice environments for golfers and coaches. The facility will also provide advanced quality testing and precise data collection to refine sensors, tracking algorithms, and system calibration.
Key capabilities of the center include ten dedicated R&D simulator bays for iterative testing and a robotic swing machine engineered to reproduce precise, repeatable swings. This equipment is intended to generate high-precision, repeatable data that supports improvements in sensor accuracy and system performance for Uneekor’s simulation products.
Staffing and strategic role
The center will host a multidisciplinary team of engineers, designers, AI developers, and strategy leaders, who will join the company’s global workforce of more than 200 employees. Leadership identified Dallas for its central geographic location, available technical workforce, and supportive business environment. The facility is expected to broaden opportunities for golfers, coaches, and industry partners across the U.S. by providing local access to product testing, demonstrations, and developer collaboration.
Product focus and recent advancements
Uneekor has positioned the Innovation Center to drive continued advancements behind its recent product breakthroughs, notably premium overhead launch monitors and enhanced simulation systems. The GameDay and AI Trainer platforms are positioned as next-generation, software-driven offerings that rely on machine learning models to deliver in-the-moment coaching cues and structured online play. The company’s investment in robotic testing and high-precision bays aims to shorten development cycles and increase confidence in production releases.
Facilities and testing infrastructure
The facility’s testing infrastructure is designed to support controlled experiments and repeatable validation procedures. Ten R&D simulator bays provide multiple test environments for hardware and software integration, while the robotic swing machine supplies consistent physical inputs for calibration and algorithm validation. The combination of simulated and robotic testing is intended to improve measurement repeatability and reduce variance in product performance across different use cases.
Operational impact and outreach
By concentrating product development and AI research in Dallas, Uneekor seeks to create an innovation cluster that supports faster iteration and deeper technical collaboration. The center will be available for internal research priorities and is expected to create new opportunities for collaboration with coaches, retailers, and other partners within the golf industry. The company’s expansion reflects a strategic emphasis on integrating machine learning and software-driven experiences into golf practice, coaching, and play.
Background
Uneekor was founded in December 2017 and has since gained international recognition for advanced golf simulation technology and launch monitoring systems. The opening of the Global Innovation Center in Dallas marks a significant step in scaling the company’s engineering resources and formalizing a U.S.-based hub for product innovation.
FAQ
When will the Global Innovation Center open?
The center is scheduled to open on September 23, 2025.
Where is the center located?
The facility is located in Dallas, Texas, and will serve as Uneekor’s primary hub for product development in the U.S.
What is the purpose of the center?
The center will accelerate product development, software engineering, AI-driven performance tools, and advanced quality testing for Uneekor’s golf technology products.
What products will be developed there?
Two major software-driven platforms, GameDay and AI Trainer, will be developed alongside ongoing improvements to launch monitors and simulation systems.
What testing facilities does the center include?
The center includes ten R&D simulator bays and a robotic swing machine designed to generate precise, repeatable swings for high-precision data collection.
How many employees will work at the center?
The Innovation Center will add engineers, designers, AI developers, and strategy leaders to Uneekor’s global staff of more than 200 employees.
Key Features
| Feature | Details |
|---|---|
| Opening Date | September 23, 2025 |
| Location | Dallas, Texas |
| Primary Goals | Product innovation, AI-driven tools, quality testing |
| Key Products | GameDay and AI Trainer platforms; premium launch monitors |
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Additional Resources
- SGB Online: Uneekor to Open Global Innovation Center in Dallas
- Wikipedia: Golf
- MyGolfSpy: The Indoor Golf Shop and the Evolution of Home Golf Simulators
- Google Search: Golf technology
- SGB Online: Foresight Sports and Uneekor Agree on License of Foresight Sports Patents
- Encyclopedia Britannica: Golf
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