Dallas, Texas, September 12, 2025
News Summary
Uneekor is set to open its Global Innovation Center in Dallas, Texas, aimed at enhancing product development, software engineering, and AI-driven performance tools. The facility will feature 10 R&D simulator bays and a robotic swing machine. The center will consolidate engineering resources and expand the company’s workforce to over 200 employees, focusing on improving the accuracy and quality assurance of golf simulation technologies and software platforms like GameDay and AI Trainer.
Dallas — Uneekor will open its Global Innovation Center in Dallas, Texas on September 23, 2025, establishing a dedicated facility to speed product development, software engineering, AI-driven performance tools, and advanced quality testing for its golf simulation and technology products.
Key facts first
The new center is intended to strengthen Uneekor’s U.S. presence, expand its global workforce to more than 200 employees, and concentrate engineering, design, and AI resources in a single site. The facility includes 10 R&D simulator bays and a robotic swing machine designed to generate precise, repeatable swings for large-scale testing of ball and club data. The center will support ongoing development of Uneekor’s premium overhead launch monitors and software platforms such as GameDay and AI Trainer, both of which use machine learning to deliver real-time feedback and data-rich insights for golfers, coaches, and partners.
What the facility will do
The Global Innovation Center will focus on accelerating several core activities:
- Product development — Rapid prototyping and iterative testing of hardware and integrated systems.
- Software engineering — Development and refinement of front-end and back-end platforms, including user experience and cloud services.
- AI-driven performance tools — Enhancement of machine learning models that power training feedback and game simulations.
- Advanced quality testing — Use of controlled, repeatable testing setups to validate sensor and measurement accuracy under varied conditions.
Robotic swing machine and data testing
The facility’s robotic swing machine will enable high-precision, repeatable swings that make it possible to test ball and club data at scale. This capability is intended to improve calibration, validate measurement repeatability, and support data collection efforts that inform both hardware tolerances and software algorithms. The aim is to ensure a consistent level of accuracy and performance across Uneekor products.
Staffing and collaboration
Uneekor plans to staff the Innovation Center with engineers, designers, AI developers, and strategy leaders, expanding its global headcount to over 200 people. The Dallas location was selected for its central U.S. geography, access to a skilled labor pool, and a business environment seen as supportive of technology development and commercial growth. The move is positioned to deepen Uneekor’s presence in the United States and provide closer collaboration with customers, coaches, and industry partners.
Products and platforms supported
The Innovation Center will support ongoing work on Uneekor’s overhead launch monitors and software-driven platforms. GameDay and AI Trainer are specifically named as platforms that will benefit from continued development and improved machine learning models. These platforms provide golfers with immediate performance feedback, enabling data-driven training and enhanced gameplay analysis.
Company background
Uneekor was founded in December 2017 and has since developed international recognition in golf simulation technology. The Global Innovation Center is described as a next step in the company’s strategy to scale research and development, refine product accuracy, and advance ambitions in golf technology around the world.
Timing and significance
The center’s opening on September 23, 2025, marks a milestone in the company’s timeline and is positioned as a strategic investment in research infrastructure, workforce growth, and product quality assurance. The combination of controlled test environments, advanced simulation bays, and machine-driven swing testing is intended to accelerate product cycles and strengthen competitive capabilities.
Details at a glance
- Opening date: September 23, 2025
- Location: Dallas, Texas
- Workforce target: 200+ global employees
- Facility features: 10 R&D simulator bays, robotic swing machine
- Core focus: Product development, software engineering, AI tools, quality testing
- Platforms supported: GameDay, AI Trainer, premium overhead launch monitors
FAQ
When will Uneekor’s Global Innovation Center open?
The Global Innovation Center will open on September 23, 2025.
Where is the new facility located?
The facility is located in Dallas, Texas.
What are the main goals of the Innovation Center?
The center aims to accelerate product development, software engineering, AI-driven performance tools, and advanced quality testing to improve product accuracy and speed time to market.
What special equipment does the center include?
The center includes 10 R&D simulator bays and a robotic swing machine for precise, repeatable swing testing and high-precision data collection.
Which Uneekor products will the center support?
The center will support premium overhead launch monitors and software platforms like GameDay and AI Trainer, among other product lines.
How will the robotic swing machine be used?
The robotic swing machine will produce precise and repeatable swings to test ball and club data at scale, supporting calibration, quality control, and data collection for machine learning models.
Key features visualization
| Feature | Detail | Relative scale |
|---|---|---|
| R&D simulator bays | 10 |
|
| Robotic swing machine | High-precision testing |
|
| Workforce (target) | 200+ global employees |
|
| AI and software platforms | GameDay, AI Trainer |
|
| Core focus areas | Development, testing, AI |
|
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Additional Resources
- SGB Online: Uneekor to Open Global Innovation Center in Dallas
- The Golf Wire: Uneekor Innovation Center Dallas
- Wikipedia: Artificial Intelligence
- Google Search: Golf simulation technology
- Encyclopedia Britannica: Golf
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