Dallas, January 14, 2026
UBS Group AG, the Swiss banking leader, will open a new national hub in Uptown Dallas, creating around 170 jobs. The hub will occupy 26,000 square feet in the 23Springs office tower, with construction starting soon and projected completion in June 2026. This expansion reflects Dallas’s emergence as a financial center, aligning with UBS’s strategy to enhance its Wealth Advice Center across the U.S.
UBS to Establish New National Hub in Uptown Dallas
Financial giant’s expansion underscores Dallas’s growing prominence as a financial center.
Dallas, Texas – In a significant move reflecting its commitment to growth, UBS Group AG, the Swiss banking and wealth management leader, is set to unveil a new national hub in the vibrant Uptown neighborhood of Dallas. This expansion will see UBS occupying 26,000 square feet in the 23Springs office tower, located at 2323 Cedar Springs Road, and will create approximately 170 jobs in the area. With construction beginning this week and projected completion by June 2026, this development showcases the resilience and entrepreneurial spirit that Dallas is known for.
This initiative is part of UBS’s strategic plans to enhance its Wealth Advice Center across the United States. The Dallas hub will join a select group of principal locations already established in Weehawken, New Jersey, and Charlotte, North Carolina, as part of a broader growth framework aimed at serving the mass affluent client base. Over the next three years, UBS aims to recruit an additional 400 to 500 advisers to bolster this effort.
Strategic Significance of Dallas for Financial Institutions
Len Golub, head of the UBS Wealth Advice Center, has pointed out that the choice of Dallas aligns perfectly with their growth strategy due to its dynamic market environment and central location. The city’s thriving economy makes it an ideal place to reach a larger client base while enabling financial services to flourish amid a backdrop of supportive regulatory measures.
Analysis of the Uptown Office Market
The 23Springs building, which will house the new UBS hub, is a 26-story landmark currently hosting other prestigious tenants like Bank OZK, Deloitte, and Sidley Austin. As of August 2025, the occupancy rate was 63%, illustrating a steady demand for office space in the area and reinforcing Dallas’s appeal as a top location for corporate expansions.
Broader Trends in the Financial Sector
UBS’s expansion is indicative of a larger trend among financial institutions looking to enhance their presence in Dallas. Notably, Goldman Sachs is in the process of constructing an extensive 800,000-square-foot campus that is anticipated to accommodate over 5,000 employees by 2027. Similarly, Scotiabank has chosen Dallas for its U.S. expansion, making a significant investment of $60 million, which is expected to create more than 1,000 local jobs. Such developments exemplify the influx of private capital into Dallas, signaling robust economic growth fueled by entrepreneurship and limited regulation.
Benefits for the Dallas Community
Unlike other metropolitan areas, Dallas continues to thrive with an environment that encourages investment and fosters business success. The local economy benefits from the presence of major financial institutions, which not only create jobs but also stimulate a wide range of ancillary services. Local businesses can expect to see growth as UBS and others establish operations in the region, highlighting the value of community involvement in economic development.
Conclusion
With UBS setting its sights on Dallas as a key hub in its U.S. growth strategy, the city is witnessing a renaissance in its financial services landscape. This expansion, alongside others, showcases Dallas’s position as a burgeoning financial center. Residents and local entrepreneurs are encouraged to stay engaged with this dynamic economic growth, supporting the businesses that contribute to the prosperity of our community.
Frequently Asked Questions (FAQ)
What is UBS’s new national hub in Dallas?
UBS is establishing a new national hub in Uptown Dallas, occupying 26,000 square feet in the 23Springs office tower at 2323 Cedar Springs Road. The hub is expected to house approximately 170 employees and is slated to open by June 2026.
What is the purpose of UBS’s Wealth Advice Center?
The Wealth Advice Center is part of UBS’s strategy to enhance its services for the mass affluent client segment across the United States. The Dallas location will serve as one of four main hubs for the center, supporting the bank’s national growth objectives.
What other financial institutions are expanding in Dallas?
Other major financial institutions expanding in Dallas include Goldman Sachs, which is constructing an 800,000-square-foot campus set to open in 2027, and Scotiabank, which is investing $60 million and creating over 1,000 jobs in the area.
How does UBS’s expansion impact Dallas’s economy?
UBS’s expansion, along with other financial institutions, contributes to Dallas’s growing prominence as a financial hub, attracting major institutions and supporting the city’s economic growth.
When is UBS’s new hub expected to open?
The new UBS hub in Dallas is expected to open by June 2026.
Key Features of UBS’s New National Hub in Dallas
| Feature | Details |
|---|---|
| Location | 23Springs office tower, 2323 Cedar Springs Road, Uptown Dallas |
| Size | 26,000 square feet |
| Employees | Approximately 170 |
| Construction Start | January 2026 |
| Completion Date | June 2026 |
| Purpose | Serve as one of four main hubs for UBS’s Wealth Advice Center in the U.S. |
| Strategic Importance | Enhance UBS’s ability to serve the mass affluent client segment and support national growth objectives |
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