Dallas, Texas, November 25, 2025
Dallas has announced the launch of the ‘Spend It in Dallas’ campaign, aimed at invigorating the local economy by encouraging residents and visitors to shop and engage with Dallas-based businesses. The initiative, starting soon, focuses on promoting local establishments, creating job opportunities, and enhancing community connections. A collaborative effort among various organizations will utilize diverse media platforms to reach neighborhoods across the city.
Dallas Launches “Spend It in Dallas” Campaign to Boost Local Economy
Dallas, Texas – The City of Dallas and Visit Dallas have announced the upcoming launch of the “Spend It in Dallas” campaign, set to begin on November 27, 2025. This initiative aims to encourage residents, visitors, and businesses to invest in the local economy by spending their time, experiences, and dollars within the city.
Campaign Objectives
The “Spend It in Dallas” campaign seeks to:
- Promote local businesses, restaurants, entertainment venues, and cultural offerings.
- Strengthen neighborhood economies and create job opportunities.
- Increase sales tax revenue to support city services and infrastructure improvements.
Collaborative Effort
This campaign is a collaborative effort between the City of Dallas, Visit Dallas, Downtown Dallas Inc., Uptown Dallas Inc., and various creative agencies. It will utilize a multi-platform approach, including digital, social media, outdoor advertising, streaming services, and neighborhood-targeted materials. The creative content will highlight everyday Dallas experiences, local business owners, and the vibrant culture that defines the city.
Citywide Impact
The campaign’s messaging will be tailored to encourage spending across various Dallas neighborhoods, including Downtown, Uptown, Oak Cliff, East Dallas, Deep Ellum, and South Dallas, ensuring a broad impact throughout the city.
Getting Involved
Residents, businesses, and visitors can participate by:
- Discovering featured local businesses and experience spots.
- Accessing a neighborhood map highlighting vibrant centers around the city.
- Utilizing promotional materials and social media assets to show support.
- Understanding the importance of supporting local businesses and the benefits of shopping in Dallas.
For more information and to get involved, visit the official campaign website at SpendItInDallas.com.
Background Context
In 2023, Dallas welcomed 27 million visitors who spent $6.6 billion, contributing to a total economic impact of $10.5 billion and supporting over 59,000 jobs. This was an increase of nearly 5% from the previous year. Visit Dallas was directly responsible for over 2.4 million room nights and $2 billion in economic impact, accounting for more than 20% of all visitor spending. The city’s tourism industry plays a vital role in its economy, generating significant tax revenues that fund public services and infrastructure improvements.
Related Initiatives
In March 2024, Visit Dallas unveiled a new brand identity celebrating the city’s “maverick, can-do spirit.” This initiative aims to authentically reflect the qualities, personality, and values that make Dallas unique. The new brand identity is part of a broader effort to position Dallas as a premier business and leisure travel destination.
Conclusion
The “Spend It in Dallas” campaign represents a concerted effort to bolster the local economy by encouraging residents and visitors to support Dallas-based businesses and services. By investing locally, individuals contribute to the city’s growth and the enhancement of its vibrant communities.
FAQ
What is the “Spend It in Dallas” campaign?
The “Spend It in Dallas” campaign is an initiative launched by the City of Dallas and Visit Dallas to encourage residents, visitors, and businesses to invest in the local economy by spending their time, experiences, and dollars within the city.
When does the campaign start?
The campaign is set to begin on November 27, 2025.
Who is involved in the campaign?
The campaign is a collaborative effort between the City of Dallas, Visit Dallas, Downtown Dallas Inc., Uptown Dallas Inc., and various creative agencies.
How can I participate in the campaign?
Residents, businesses, and visitors can participate by discovering featured local businesses and experience spots, accessing a neighborhood map highlighting vibrant centers around the city, utilizing promotional materials and social media assets to show support, and understanding the importance of supporting local businesses and the benefits of shopping in Dallas.
Where can I find more information about the campaign?
For more information and to get involved, visit the official campaign website at SpendItInDallas.com.
Key Features of the “Spend It in Dallas” Campaign
| Feature | Description |
|---|---|
| Launch Date | November 27, 2025 |
| Collaborators | City of Dallas, Visit Dallas, Downtown Dallas Inc., Uptown Dallas Inc., and creative agencies |
| Campaign Platforms | Digital, social media, outdoor advertising, streaming services, and neighborhood-targeted materials |
| Target Areas | Downtown, Uptown, Oak Cliff, East Dallas, Deep Ellum, and South Dallas |
| Participation Methods | Discover local businesses, access neighborhood maps, utilize promotional materials, and support local businesses |
| Official Website | SpendItInDallas.com |
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Author: STAFF HERE DALLAS WRITER
The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
