2025 South Texas Summit in San Antonio
San Antonio recently held the 2025 South Texas Summit, uniting business leaders to discuss future growth in the region. The event, organized by the South Texas Business Partnership, aimed to strengthen connections among entrepreneurs in the South Texas Triangle, with a strategic focus on the rapidly growing Rio Grande Valley. Notable developments, such as the expansion of Dutch Bros Coffee, highlight the area’s economic potential. Despite some recent challenges, the overall outlook for South Texas remains positive as leaders collaborate to foster business growth.
San Antonio recently hosted an invigorating event that has many buzzing about the future of business in the region. The South Texas Business Partnership (STBP), which was previously known as the South San Antonio Chamber, rebranded in 2022. The change aims to reflect a more proactive approach to fostering business growth in the vibrant South Texas Triangle.
The South Texas Triangle encompasses key areas including South San Antonio, Laredo, the Rio Grande Valley, and the Coastal Bend. At the heart of it all is the STBP’s mission to serve as a catalyst for uniting business leaders across these regions. The recent 2025 South Texas Summit, held on June 9 at the stylish Embassy Suites by Hilton San Antonio Brooks Hotel & Spa, attracted a diverse group of entrepreneurs and stakeholders eager to collaborate for regional growth.
Rebecca J. Viagran, the president and CEO of STBP, highlighted the organization’s ambitions to bolster its presence in the fast-growing Rio Grande Valley. This move reflects a recognition of the area’s potential for economic development and the urgency to ensure it thrives alongside its neighboring regions. Expanding connections and resources within the RGV is seen as crucial for achieving overall growth in South Texas.
Meanwhile, the region is also witnessing exciting developments from businesses like Dutch Bros Coffee. This national drive-thru coffee chain has made significant inroads in the Rio Grande Valley, already boasting 12 locations. For those who love a great cup of joe, this is welcome news. Looking ahead, Dutch Bros aims to expand to a whopping 2,029 shops by 2029, with a long-term goal of reaching 7,000 locations nationwide.
Since its inception 33 years ago, Dutch Bros has celebrated remarkable milestones, like reaching 1,000 stores by February 2024. What’s even more impressive is their commitment to opening at least 30 new locations every quarter since going public in 2021. This rapid growth not only creates more options for coffee lovers but also generates local jobs, building a stronger economy in the process.
In their quest for expansion, Dutch Bros has proactively developed a robust leadership pipeline with a staggering 450 candidates for operator roles. The company values experience too, as their candidates boast an average tenure of over seven years. Looking toward the future, Dutch Bros recently beefed up their real estate and construction teams in 2024, enlisting industry veterans to ensure smooth site developments.
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