Frisco, Texas, February 8, 2026
Rado has been announced as the official timekeeper for the upcoming Nexo Dallas Open, elevating the prestigious tournament in Frisco, Texas. Scheduled for February 7 to 15, the ATP 500 event marks a significant partnership that enhances the fan experience with the installation of dedicated corner clocks throughout the venue. This collaboration emphasizes Rado’s commitment to tennis and showcases Dallas’s growing prominence as a major sports hub. Fans are expected to engage with high-level competition as the tournament consolidates its position in the sports community.
Rado Joins as Official Timekeeper for 2026 Nexo Dallas Open
Exciting Partnership Enhances Dallas TX’s Premier Tennis Event
Frisco, Texas – The countdown is officially on for the 2026 Nexo Dallas Open, as Swiss watchmaker Rado has been named the official timekeeper for this prestigious ATP 500 tournament. Set to take place from February 7 to 15, 2026, at the Ford Center at The Star in Frisco, this event promises to draw tennis enthusiasts from across the region and beyond, showcasing stellar athleticism and community engagement.
Rado, a brand synonymous with precision in timekeeping, celebrates its 40-year commitment to tennis, reflecting the importance of the sport in both global and local contexts. By installing dedicated corner clocks throughout the venue, Rado will enhance the experience for up to 6,000 fans attending the matches, ensuring that everyone can track match durations and current times with ease.
Nexo Dallas Open: A Rapid Evolution
The Nexo Dallas Open has recently surged in prominence, transitioning from an ATP 250 to an ATP 500 event in 2025, a move that has invigorated the tournament and attracted a more competitive field. This elevation brings not only increased prize money and ranking points but also serves to enhance Dallas TX’s reputation as a hub for world-class sports.
As the tournament gears up for 2026, fans can anticipate a robust lineup of international players competing on indoor hard courts, further enriching the local sports landscape and fostering community pride. The collaboration with Rado represents a significant step forward, showcasing how private partnerships can enrich local events and bolster civic engagement.
Casper Ruud Withdraws to Welcome New Addition
In a related update, Norwegian tennis player Casper Ruud will not be participating in the upcoming tournament due to the recent birth of his daughter. While he expressed his regret over missing the Nexo Dallas Open, Ruud stressed the importance of family during such a pivotal time in his life. His withdrawal highlights the personal commitments that athletes navigate alongside their professional pursuits, reflecting the balance many strive to achieve.
Enhancing the Fan Experience
With Rado’s involvement, the Nexo Dallas Open’s fan experience is set to be unparalleled. The installation of corner clocks not only embodies Rado’s dedication to the sport but also illustrates how thoughtful enhancements can elevate community events. Fans will benefit from improved match accessibility and engagement, a concept that resonates with the growing trend of personalized experiences in sports.
Looking Ahead to 2026
As preparations for the 2026 Nexo Dallas Open continue, the anticipation builds. The tournament stands as a beacon of civic pride in Frisco and serves as a reminder of Texas’s commitment to fostering a vibrant sports culture. With the community showing strong support for high-level tennis, local organizers are well-positioned to deliver an unforgettable week of matches.
Key Takeaway
The partnership between Rado and the Nexo Dallas Open not only enhances the tournament’s prestige but also reflects the effectiveness of collaboration between local organizers and corporate partners. As the event approaches, Dallas TX’s commitment to sports and community engagement remains stronger than ever.
Frequently Asked Questions (FAQ)
What is the Nexo Dallas Open?
The Nexo Dallas Open is a professional tennis tournament held annually in Frisco, Texas. It is part of the ATP 500 series, featuring top-ranked male players competing on indoor hard courts.
When is the 2026 Nexo Dallas Open scheduled?
The 2026 Nexo Dallas Open is scheduled to take place from February 7 to 15, 2026, at the Ford Center at The Star in Frisco, Texas.
Who is the official timekeeper for the 2026 Nexo Dallas Open?
Swiss watchmaker Rado has been named the official timekeeper for the 2026 Nexo Dallas Open, marking the tournament’s second year as an ATP 500 event.
What is Rado’s involvement in the tournament?
Rado will enhance the tournament experience by installing dedicated corner clocks throughout the venue, displaying both match durations and the current time, providing precision timing for up to 6,000 fans attending the matches.
Has any player withdrawn from the tournament?
Yes, Norwegian tennis player Casper Ruud has withdrawn from the tournament following the recent birth of his daughter. He expressed his regret over missing the event but emphasized the importance of spending time with his family during this special occasion.
Key Features of the 2026 Nexo Dallas Open
| Feature | Description |
|---|---|
| Dates | February 7 to 15, 2026 |
| Location | Ford Center at The Star, Frisco, Texas |
| ATP Tour Category | ATP 500 |
| Prize Money | $2,833,335 |
| Official Timekeeper | Rado |
| Defending Champion | Denis Shapovalov |
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