Austin, Texas, January 8, 2026
Post Malone has been announced as the new spokesperson for the ‘Don’t Mess with Texas’ anti-litter campaign on its 40th anniversary. This initiative, aimed at reducing litter, has become a Texas staple since its launch in 1986. The collaboration with Post Malone looks to engage younger Texans in environmental stewardship, following a legacy that has seen a remarkable decrease in litter. The campaign has previously featured several notable celebrities and continues to promote responsible behaviors among Texans.
Austin, Texas – Post Malone Joins ‘Don’t Mess with Texas’ 40th Anniversary Campaign
Post Malone, the acclaimed musician from Grapevine, Texas, has been announced as the new spokesperson for the ‘Don’t Mess with Texas’ anti-litter campaign, marking its 40th anniversary. This collaboration aims to continue the campaign’s mission of reducing litter across Texas highways.
Campaign Overview
Launched in 1986 by the Texas Department of Transportation (TxDOT), the ‘Don’t Mess with Texas’ campaign has become a cornerstone in promoting environmental responsibility among Texans. Over the years, it has featured various celebrities, including Stevie Ray Vaughan, Willie Nelson, George Strait, and Matthew McConaughey, to reinforce its message. The campaign has been instrumental in reducing litter on Texas highways by approximately 72% between 1987 and 1990.
Post Malone’s Involvement
In the latest public service announcement, Post Malone pays homage to the original 1986 ad featuring Stevie Ray Vaughan. Dressed in a Western-style outfit and holding a guitar in front of the Texas state flag, he emphasizes the campaign’s enduring message: “Don’t mess with Texas means don’t litter.” The new advertisements will be broadcast on television and radio statewide.
Impact and Legacy
The ‘Don’t Mess with Texas’ campaign has not only reduced litter but also become a symbol of Texas pride and identity. Its success has led to its recognition in the Advertising Hall of Fame and inspired similar initiatives nationwide.
Looking Ahead
As the campaign celebrates its 40th anniversary, the partnership with Post Malone signifies a continued commitment to keeping Texas clean and beautiful. The collaboration aims to engage a new generation of Texans in environmental stewardship, ensuring the campaign’s message remains relevant and impactful.
Frequently Asked Questions
What is the ‘Don’t Mess with Texas’ campaign?
The ‘Don’t Mess with Texas’ campaign is an anti-litter initiative launched in 1986 by the Texas Department of Transportation (TxDOT) to reduce litter on Texas highways and promote environmental responsibility among residents.
Who is Post Malone?
Post Malone is a musician from Grapevine, Texas, known for his unique blend of hip-hop, pop, and rock music. He has been announced as the new spokesperson for the ‘Don’t Mess with Texas’ campaign’s 40th anniversary.
What is the significance of the 1986 ad featuring Stevie Ray Vaughan?
The 1986 ad featuring Stevie Ray Vaughan was the inaugural advertisement for the ‘Don’t Mess with Texas’ campaign, marking the beginning of a statewide effort to reduce litter and promote environmental responsibility.
How has the ‘Don’t Mess with Texas’ campaign impacted litter in the state?
The campaign has been instrumental in reducing litter on Texas highways by approximately 72% between 1987 and 1990, making it one of the most successful behavior-change campaigns in history.
What is the role of celebrities in the ‘Don’t Mess with Texas’ campaign?
Celebrities have played a significant role in the campaign by lending their voices and images to public service announcements, helping to reinforce the message and engage a broader audience.
Key Features of the ‘Don’t Mess with Texas’ Campaign
| Feature | Description |
|---|---|
| Launch Year | 1986 |
| Original Spokesperson | Stevie Ray Vaughan |
| Current Spokesperson | Post Malone |
| Campaign Goal | Reduce litter on Texas highways |
| Impact | Approximately 72% reduction in litter between 1987 and 1990 |
| Recognition | Advertising Hall of Fame |
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