Dallas TX, February 11, 2026
Mary Kay Inc., a global beauty leader, has achieved the second-best ranking for customer service in Forbes’ 2026 Best Customer Service list. This recognition comes after Mary Kay won 25 global awards in the previous year, showcasing its commitment to service excellence, innovation, and social impact. CEO Ryan Rogers highlighted the importance of their people-powered culture and the dedication of Independent Beauty Consultants, underscoring their transformative approach to customer interactions.
Mary Kay Inc. Recognized for Exceptional Customer Service
Dallas-based beauty mogul shines bright in Forbes 2026 rankings
Dallas, TX – Mary Kay Inc., a global leader in beauty and skincare innovation, has been recognized as the second-best company for customer service in Forbes’ 2026 Best Customer Service list. This accolade follows a remarkable year in which Mary Kay secured 25 global awards, highlighting its dedication to corporate excellence, social impact, and innovation.
The Forbes ranking evaluates companies based on customer responsiveness, empathy, and service quality. Mary Kay’s high placement underscores its commitment to delivering exceptional customer experiences through personalized beauty advice and seamless digital support.
CEO Ryan Rogers expressed pride in the achievement, emphasizing the company’s people-powered culture and the significant contributions of Independent Beauty Consultants and customer service teams. He noted that the recognition validates Mary Kay’s values centered on service and making time for others.
Mary Kay’s Commitment to Excellence
In addition to the Forbes recognition, Mary Kay’s accolades in 2025 reflect its ongoing commitment to excellence, innovation, and positive social impact.
Notable Awards in 2025
- Forbes: #2 on the Best Customer Service list
- Newsweek: America’s Greatest Workplaces for Women 2025
- WWD Beauty Inc.: #11 on the 2024 Top 100 Beauty Companies
- Euromonitor International: #1 Direct Selling Brand of Skin Care and Color Cosmetics globally for three consecutive years (2023-2025)
- Euromonitor International: #1 Brand of Facial Make-Up and Lip Products in Latin America
- Euromonitor International: #1 Brand of Skincare and Color Cosmetics in Mexico
- Newsweek: #9 on the Best Brands for Social Impact list
Understanding the Forbes 2026 Ranking
The Forbes 2026 Best Customer Service list is an annual ranking that evaluates companies based on customer responsiveness, empathy, and service quality. It highlights organizations that set the gold standard for excellence in service delivery. Mary Kay’s placement in this competitive arena speaks volumes about its strategic focus on fostering meaningful customer interactions.
Expanded Definition of Social Impact
Mary Kay is not only focused on delivering quality products but also on making a positive social impact. Its #9 ranking on Newsweek’s Best Brands for Social Impact list in 2025 showcases the company’s dedication to empowering women globally and engaging in initiatives that benefit the community.
Supporting Local Businesses
The achievements of Mary Kay Inc. reflect the potential that Dallas TX has for nurturing successful businesses. As the company continues to prioritize service excellence and community engagement, it serves as a model for other businesses in the area. There is a clear opportunity for local entrepreneurs to learn from Mary Kay’s success, reinforcing the notion that a customer-centric approach can lead to widespread acclaim and sustainable growth.
Conclusion
Mary Kay Inc.’s remarkable recognition within the Forbes 2026 Best Customer Service list marks a significant milestone in the brand’s history. As they continue to thrive, their commitment to excellence, social impact, and innovation represents a beacon of hope for aspiring business owners in Dallas and beyond. Encouragingly, local communities should rally behind such businesses, providing support where they can, to witness further growth in the Dallas TX economy.
Frequently Asked Questions (FAQ)
What is the Forbes 2026 Best Customer Service list?
The Forbes 2026 Best Customer Service list is an annual ranking that evaluates companies based on customer responsiveness, empathy, and service quality. It highlights organizations that set the gold standard for excellence in service delivery.
What other awards did Mary Kay receive in 2025?
In 2025, Mary Kay received 25 global awards, including being named #2 on Forbes’ Best Customer Service list, America’s Greatest Workplaces for Women 2025 by Newsweek, and #11 on the 2024 Top 100 Beauty Companies by WWD Beauty Inc. Additionally, Mary Kay was recognized as the #1 Direct Selling Brand of Skin Care and Color Cosmetics globally for three consecutive years (2023-2025) by Euromonitor International.
Who is Ryan Rogers?
Ryan Rogers is the Chief Executive Officer of Mary Kay Inc. He has been instrumental in leading the company and expressing pride in its achievements, emphasizing the contributions of Independent Beauty Consultants and customer service teams.
What is Mary Kay’s commitment to social impact?
Mary Kay is dedicated to positive social impact, as evidenced by its #9 ranking on Newsweek’s Best Brands for Social Impact list in 2025. The company focuses on empowering women globally and has been recognized for its contributions to social causes.
Key Features of Mary Kay’s 2025 Achievements
| Award | Organization | Year | Details |
|---|---|---|---|
| #2 Best Customer Service | Forbes | 2026 | Recognized for exceptional customer service. |
| America’s Greatest Workplaces for Women | Newsweek | 2025 | Recognized as a top workplace for women. |
| #11 Top 100 Beauty Companies | WWD Beauty Inc. | 2024 | Ranked among top beauty companies. |
| #1 Direct Selling Brand of Skin Care and Color Cosmetics | Euromonitor International | 2023-2025 | Ranked first globally for three consecutive years. |
| #9 Best Brands for Social Impact | Newsweek | 2025 | Recognized for social impact initiatives. |
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