Dallas, Texas, January 27, 2026
The Ladies Professional Golf Association (LPGA) has announced the appointment of Chad Coleman as its new Chief Marketing Officer. Coleman, previously Chief Brand Officer at Dude Perfect, brings extensive marketing experience to the role. He will report directly to LPGA Commissioner Craig Kessler and is expected to enhance the organization’s marketing strategies and outreach. Coleman’s innovative approach aims to boost the LPGA’s visibility and engage with more fans and sponsors, continuing the league’s efforts to strengthen the brand of women’s professional golf.
Dallas, Texas – The Ladies Professional Golf Association (LPGA) has appointed Chad Coleman as its new Chief Marketing Officer (CMO). Coleman, who previously served as Chief Brand Officer at Dude Perfect, will remain based in the Dallas area and report directly to LPGA Commissioner Craig Kessler. He fills the position left vacant by Matt Chmura, who departed in May 2025.
Chad Coleman brings over six years of experience from Dude Perfect, a sports and entertainment brand known for its viral videos and stunts. His tenure there included leading brand strategy and marketing initiatives, contributing to the company’s significant growth and online presence. Prior to his role at Dude Perfect, Coleman held various positions in marketing and brand management, equipping him with a diverse skill set that is applicable to the sports industry.
The LPGA’s decision to hire Coleman aligns with its ongoing efforts to enhance its marketing strategies and expand its reach. Under the leadership of Commissioner Craig Kessler, who assumed the role in July 2025, the organization has been focusing on increasing visibility and engagement with fans and sponsors. Kessler’s background includes serving as the Chief Operating Officer for the PGA of America and holding executive positions at TopGolf and Buff City Soap.
Chad Coleman’s appointment is expected to bring fresh perspectives and innovative approaches to the LPGA’s marketing efforts, aiming to strengthen the association’s brand and attract a broader audience to women’s professional golf.
Frequently Asked Questions (FAQ)
Who is Chad Coleman?
Chad Coleman is the new Chief Marketing Officer of the LPGA, previously serving as Chief Brand Officer at Dude Perfect.
What is Dude Perfect?
Dude Perfect is a sports and entertainment brand known for its viral videos and stunts, with a significant online presence.
Who is Craig Kessler?
Craig Kessler is the Commissioner of the LPGA, appointed in July 2025, with a background in the PGA of America and TopGolf.
Why did Matt Chmura leave the LPGA?
Matt Chmura departed the LPGA in May 2025; specific reasons for his departure were not publicly disclosed.
Key Features
| Feature | Details |
|---|---|
| New CMO Appointment | Chad Coleman appointed as LPGA’s Chief Marketing Officer, reporting to Commissioner Craig Kessler. |
| Previous Experience | Six years as Chief Brand Officer at Dude Perfect, leading brand strategy and marketing initiatives. |
| LPGA’s Marketing Strategy | Focus on enhancing marketing efforts to increase visibility and engagement with fans and sponsors. |
| Commissioner Craig Kessler | Appointed in July 2025, with a background in the PGA of America and TopGolf. |
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