Dallas, September 11, 2025
News Summary
The third annual Labubu Festival at RedBird Mall in Dallas saw a vibrant turnout of collectors and families celebrating the rising popularity of Labubu dolls. With numerous vendor booths, entertainment, and themed activities, attendees enjoyed a day filled with buying, crafting, and cultural experiences centered around these collectible figures. Prices for Labubu items ranged from $50 to $400, reflecting their growing significance in the collectible market and the interest sparked by social media and celebrity endorsements.
Dallas
A large crowd of North Texans gathered at RedBird Mall in Dallas for the third annual Labubu Festival, a one-day event celebrating the rising collectible craze for Labubu dolls. Organizers reported strong attendance as shoppers, collectors and families moved through vendor booths, markets and themed activities that highlighted the plush figures’ growing cultural presence.
Key details
The festival brought together collectors of all ages, from children to adults in their 40s and 50s, and included a mix of retail sales, artisan goods and entertainment. Attendees were observed enjoying matcha drinks and music associated with the trend, including the viral song “Golden” from the Netflix series KPop Demon Hunters playing at the venue. Prices for Labubu items at the festival ranged roughly from $50 to $400, depending on edition and condition.
What happened at the festival
The event featured dozens of vendors offering Labubu dolls, accessories and custom items. One vendor, a local craftsperson, sold hand-crocheted hats and bags designed for Labubu figures and reported making several hundred dollars per event. Other festival activities mirrored recent regional trends, such as raves, markets and cake-decorating classes centered on Labubu themes, reflecting a broader calendar of Dozens of Labubu-themed events organized across North Texas in recent months.
Why Labubu matters to collectors
Labubu dolls, produced by Chinese toy company PopMart, draw interest for several interlocking reasons: myth-inspired design, blind-box sales that create a surprise element, and frequent limited-edition drops that encourage repeat purchases. The design draws on elements of Nordic mythology while combining soft, cute visuals with subtly unsettling details, placing Labubu within a larger “cute horror” aesthetic that has become popular in collectibles and fashion.
Cultural and celebrity influence
The dolls achieved wider recognition after a social-media feature by K-pop star Lisa of Blackpink last year, which significantly boosted their visibility and helped build a cult following. Celebrity interest has further increased mainstream attention, with public appearances and personalized-themed variations by high-profile figures cited as contributing to trending demand.
Market dynamics and collector concerns
The blind-box sales model and periodic limited releases have created a competitive market in which collectors often purchase multiple items to obtain rare versions. This environment has also led to concerns about authenticity; collectors distinguish between official Labubu products and cheaper impostors commonly referred to in the community as lafufus. Trust in vendors and verification of authenticity remain active topics among buyers.
Who collects Labubu
Visitors at the festival represented a broad demographic, including young children who began collecting after exposure through friends or school, adults who cite nostalgia for older toy lines from the 1970s and 1980s, and casual buyers who view purchases as occasional treat spending. Some collectors attended with the intention to buy and resell pieces from their own collections.
Availability
Official Labubu figures and related PopMart products are available at PopMart stores in the United States, through the TikTok Shop and on PopMart’s official website. Secondary markets and festival vendors also offer individual figures and accessories, often at a premium depending on rarity and condition.
Context
This was the third iteration of the Labubu Festival in North Texas, occurring amid a broader surge of themed cultural events and a growing collectible market that blends nostalgia, social-media-driven trends and limited-supply retail strategies. The festival is part of a regional pattern of meetups and events that have expanded beyond traditional toy fairs to include nightlife and lifestyle activities adapted to the fandom.
Frequently Asked Questions
What are Labubu dolls?
Labubu dolls are collectible plush and vinyl figures produced by PopMart that combine cute design elements with myth-inspired or slightly unsettling details. They are sold in blind boxes and through official retail channels.
Where can Labubu be bought?
Official Labubu products can be purchased at PopMart stores in the U.S., on PopMart’s website and through the TikTok Shop. Secondary-market sellers and event vendors offer additional options.
Why are Labubu dolls popular now?
Popularity has risen due to social-media exposure from entertainers, celebrity interest, collectible-driven retail strategies like blind-boxing and limited drops, and a cultural trend blending cute and unsettling aesthetics.
Are there fake Labubu dolls?
Yes. The market includes cheaper imitation products often referred to by collectors as lafufus. Buyers often check vendor reputation and packaging details to verify authenticity.
How much do Labubu dolls cost?
Prices vary by edition and condition. At the recent festival, prices ranged approximately from $50 to $400, with rare or limited editions on the higher end.
Who collects Labubu?
Collectors span children to adults in middle age. The community includes casual buyers, dedicated collectors pursuing limited editions and vendors who sell related crafts and accessories.
Feature snapshot
| Feature | Description | Relative prominence |
|---|---|---|
| Event | Third Labubu Festival at RedBird Mall, Dallas; large local turnout |
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| Price range | Typical festival prices ranged from $50 to $400 |
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| Sales format | Blind boxes, limited drops and themed releases drive repeat purchases |
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| Demographics | All ages, including children and collectors in their 40s and 50s |
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| Authenticity concerns | Presence of imitators (lafufus) prompts vigilance among buyers |
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Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Dallas Observer: Where to Find Labubu Dolls in Dallas-Fort Worth
- Wikipedia: Labubu
- Dallas News: North Texas Labubu Festival
- Google Search: Labubu dolls
- KDH News: What in the Labubu is Going On?
- Encyclopedia Britannica: Labubu
- Statesman: Labubu Doll and its Viral Fame
- Google News: Labubu Festival
- Audacy: Fake Labubu Dolls Spark Safety Warnings
- Google Search: Labubu safety warnings
- MyNorthwest: Labubus in Seattle
- Encyclopedia Britannica: Search Labubu
- CW33: Fort Worth Bakery Labubu Pop
- Google Scholar: Labubu collectibles
Author: STAFF HERE DALLAS WRITER
DALLAS STAFF WRITER The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
