NumberEight and Odeeo Partner to Transform In-Game Advertising

News Summary

NumberEight has formed a strategic partnership with Odeeo to revolutionize in-game advertising by integrating their Affinity Audience solution into Odeeo’s audio inventory. This collaboration targets the engaged gaming audience while prioritizing privacy by eliminating personal identifiers. By combining Odeeo’s immersive ad formats with NumberEight’s AI-driven audience analysis, the partnership aims to create effective campaigns that improve the gaming experience. The partnership will enable advertisers to reach specific demographic segments and align messages with current events, setting a new standard for respectful advertising in the gaming industry.

San Francisco – NumberEight, recognized for its commitment to privacy-first, ID-less data solutions, has launched a strategic partnership with Odeeo, a prominent player in the in-game audio landscape, on May 8, 2025. This collaboration is set to transform the advertising landscape within gaming environments by integrating NumberEight’s innovative Affinity Audience solution into Odeeo’s diverse in-game audio inventory.

The partnership aims to unlock new advertising opportunities that target a highly engaged gaming audience with precision, while maintaining stringent privacy standards by not relying on personal identifiers. With over 3 billion gamers globally, the gaming community represents one of the fastest-growing digital audiences, making it an attractive market for advertisers.

Traditionally, advertisers have faced difficulties in achieving meaningful targeting at scale within gaming platforms. The combination of Odeeo’s immersive audio advertisement formats and NumberEight’s AI-powered Affinity Audiences is expected to address these challenges, allowing brands to implement smarter, audience-driven campaigns that enhance the overall gaming experience.

This revolutionary approach not only prioritizes effective engagement but also ensures that advertisements are delivered seamlessly and respectfully, minimizing interruption to players’ enjoyment. Advertisers drawing on this partnership will gain access to tailored, ID-less audience segments. These segments include specific demographics such as Gen Z, Affluent Consumers, Multicultural Voices, Sports Fans, Tech Enthusiasts, and Music Lovers.

Furthermore, the partnership allows advertisers to connect with audiences that are seasonally relevant or based on significant events, tapping into cultural moments like Super Bowl Blitz, Black Friday and Cyber Week Shoppers, and summer getaway campaigns. This capability enables brands to align their messages with timely themes, thereby increasing relevance and engagement.

The CEOs of both companies have highlighted the mutual benefits of the partnership. The CEO of NumberEight has noted the significant opportunity for brands to connect deeply with engaged gamers, while also dispelling common misconceptions surrounding the typical gamer demographic. The CEO of Odeeo has also underscored the collaboration’s impact on advancing non-intrusive in-game advertising, which resonates with the commitment to creating a better advertising experience.

This partnership marks a significant milestone in the evolution of in-game audio advertising, offering solutions that prioritize brand safety and effectiveness. By pairing privacy-centric solutions with high-performance advertising formats, NumberEight and Odeeo are poised to reshape how brands communicate with their audiences in the gaming sector.

As the gaming industry continues to expand, innovative relationships like this one between NumberEight and Odeeo will drive forward the development of sophisticated advertising strategies that respect players’ privacy while delivering valuable results to brands. The anticipated impact of this partnership could lead to broader acceptance and integration of privacy-first advertising methodologies across various platforms, setting new standards within the industry.

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