Dallas, August 20, 2025
News Summary
iiCE Fitness, a newly opened cycling studio in West Dallas, blends workout classes with live music and cultural celebrations for an engaging experience. Founded by Marisol Garcia, the studio features classes like the Bici Bici Banda that pairs cycling with live banda music. Emphasizing community over competition, the venue offers a range of fitness formats and encourages participation through an interactive atmosphere. With advanced special effects and a variety of music genres, iiCE Fitness has quickly become a popular destination for cyclists of all levels.
Dallas
iiCE Fitness, a cycling studio in West Dallas off Stemmons Freeway, has opened as an immersive indoor cycling venue that combines live music and cultural celebration with workout classes. The studio emphasizes community and experience over competition, offering live DJs and bands, concert-style lighting and sound, and classes that incorporate cheering, towel-waving, and communal dancing. A signature offering, the Bici Bici Banda class, pairs live banda musicians with cycling and has drawn strong online attention and new participants to the format.
Key details up front
The studio was founded by Marisol Garcia, 29, who designed the space to merge fitness, live performance, and cultural traditions. iiCE Fitness opened memberships in mid-2023, selling its first membership on July 13, 2023. The facility contains 38 spin bikes, stage lighting, and a concert-quality PA system, and it uses special effects such as confetti cannons and CO2 fog machines to create a concert-like atmosphere. Classes run Monday through Friday from 5 a.m. to 8 p.m., Saturday from 8:30 a.m. to 11:30 a.m., and Sunday from 9:30 a.m. to 1 p.m. The first class price is $15.
Supporting details
The studio offers four named cycling formats to meet different fitness levels and preferences: RiiDE, RESULTS, RHYTHM, and iiCE 360. Music is central to each format, with playlists and live performances spanning hip-hop, EDM, Arabic, Afro, Indian, and Latin genres. The live-music lineup includes DJs and touring bands; the Bici Bici Banda class features a banda band that has toured across Texas and will headline a 2025 tour starting in San Antonio on January 18, 2025, with Dallas dates planned.
iiCE Fitness has drawn social media attention, with Bici Bici Banda clips exceeding 10 million views across platforms. Data provided by the studio shows that roughly 75% of Bici Bici Banda participants are first-time cyclists, indicating the format’s reach to new audiences. iiCE and its staff have also been recognized with multiple awards since opening, and the founder received a national award for Best Instructor in the U.S. in 2024 from a fitness membership platform.
Studio build and founder background
Garcia’s background informed the studio’s concept and design. She grew up in McAllen dancing to traditional banda, norteñas, and Tejano music, took her first cycling class at 16, and became a certified instructor at 18. The iiCE concept was developed later with a focus on community, representation, and inclusion. Garcia initially purchased 20 indoor cycling bikes from Nashville and later acquired another 20 bikes to reach the current count. With training in architecture, she and her fiancé completed much of the studio’s build in-house.
Customer experience and culture
Sessions at iiCE are more than solo workouts; instructors and participants are encouraged to engage actively through loud cheering, towel-waving, and high-fives. Live DJ Rides and events such as “Magic Bike” and “Cycle Coffee Raves” expand the studio’s programming beyond traditional classes. The studio’s production setup—stage lighting, a concert-quality PA, and theatrical effects—supports an experience designed to feel like a live show as much as a fitness class.
Operations and accessibility
iiCE operates a weekday and weekend schedule with early morning and midday class times and charges a $15 rate for a first class. The variety of class formats is intended to serve different fitness levels and preferences, while live music elements and diverse playlists aim to broaden cultural resonance and appeal. The studio highlights inclusion as a guiding principle and markets programming to reach participants from varied backgrounds and fitness experience levels.
FAQ
What is iiCE Fitness and where is it located?
iiCE Fitness is an indoor cycling studio in West Dallas, located off Stemmons Freeway. It combines live music, performance elements, and multiple cycling class formats.
Who founded iiCE Fitness?
The studio was founded by Marisol Garcia, who designed the concept to focus on community, cultural music traditions, and an immersive cycling experience.
What types of classes and music does the studio offer?
iiCE offers four formats—RiiDE, RESULTS, RHYTHM, and iiCE 360—and features music including hip-hop, EDM, Arabic, Afro, Indian, and Latin. Live DJs and bands are regularly part of the schedule.
What is Bici Bici Banda?
Bici Bici Banda is a signature class that integrates a live banda band with cycling, encouraging communal dancing and attracting many first-time cyclists. The class has reached over 10 million views on social platforms and will be part of a 2025 tour starting in San Antonio.
What are the studio hours and the cost for a first class?
Hours are Monday–Friday 5 a.m.–8 p.m., Saturday 8:30 a.m.–11:30 a.m., and Sunday 9:30 a.m.–1 p.m. The first class costs $15.
Studio features and key facts
| Feature | Detail |
|---|---|
| Location | West Dallas, off Stemmons Freeway |
| Founding | First membership sold July 13, 2023 |
| Founder | Marisol Garcia, 29 |
| Number of bikes | 38 spin bikes |
| Class formats | RiiDE, RESULTS, RHYTHM, iiCE 360 |
| Signature class | Bici Bici Banda (live banda band) |
| Special effects | Confetti cannons, CO2 fog machines, stage lighting |
| Sound system | Concert-quality PA system |
| Music genres | Hip-hop, EDM, Arabic, Afro, Indian, Latin |
| Social reach | Bici Bici Banda: over 10 million views |
| Participant note | Approximately 75% of Bici Bici Banda attendees are first-time cyclists |
| Awards | Multiple awards since opening; founder won Best Instructor (U.S., 2024) |
| Hours | Mon–Fri 5 a.m.–8 p.m.; Sat 8:30 a.m.–11:30 a.m.; Sun 9:30 a.m.–1 p.m. |
| First class cost | $15 |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Dallas News: iiCE Fitness
- D Magazine: Bici Bici Banda
- Secret Dallas: Banda Cycling Class
- Google Search: iiCE Fitness Dallas
- Encyclopedia Britannica: Cycling Classes
Author: STAFF HERE DALLAS WRITER
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