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FC Dallas Opens Applications for 2026 Homegrown Partner Program

Fans at a FC Dallas match celebrating the Homegrown Partner Program announcement.

Dallas, September 30, 2025

News Summary

FC Dallas has launched the application period for its 2026 Homegrown Partner Program, aimed at supporting a minority-owned business in the Dallas-Fort Worth area. Sponsored by Gallagher, this initiative is in its sixth year and provides one selected business with a tailored corporate partnership package, enhancing its visibility and engagement with the Major League Soccer brand. Interested companies can apply online until November 1, 2025.

Dallas — FC Dallas has announced that applications for the 2026 Homegrown Partner Program are now open. The program is supported by Gallagher and is entering its sixth year. One minority-owned business from the Dallas-Fort Worth area will receive a tailor-made corporate partnership package for the 2026 season. Applications for the 2026 cohort are open until Friday, November 1, 2025, at 11:59 p.m. CT, and qualified businesses can apply online at FCDallas.com/HomegrownPartnerProgram.

Key details and immediate impact

The partnership provides unprecedented access to the team’s platforms and is structured to align local businesses with Major League Soccer’s established brand. The initiative aims to align local businesses with Major League Soccer’s established brand and to create measurable social and economic benefits for participating companies. To date, FC Dallas has committed over $1.9 million in sponsorship packages to participating companies.

FC Dallas President Dan Hunt expressed pride in the program, noting its visibility and resource-sharing benefits for local businesses. The Homegrown Partner Program has a mission to create social and economic impact for local businesses.

Program purpose and structure

The Homegrown Partner Program is designed to connect a selected minority-owned business from the Dallas-Fort Worth area with a corporate partnership package tailored to the company’s needs for the 2026 season. The package includes access to FC Dallas marketing and engagement platforms intended to expand visibility, support customer acquisition, and position local companies alongside a national sports brand.

Who can apply

Qualified applicants are minority-owned businesses based in the Dallas-Fort Worth area that meet the program’s application requirements. The program specifically selects one minority-owned business from the Dallas-Fort Worth area each year to receive the partnership package.

How to apply and timeline

Applications for the 2026 cohort are open until Friday, November 1, 2025, at 11:59 p.m. CT. Qualified businesses can apply online at FCDallas.com/HomegrownPartnerProgram. Applications will be reviewed by program staff and partners, and the selected business will be announced ahead of the 2026 season.

Past participants and program reach

Organizers emphasize that the program has a multi-year track record and has distributed significant in-kind sponsorship value across a variety of local businesses. Past participating companies represent food and beverage, retail, services, technology, fitness and advertising sectors.

The 2025 class of the program includes:

  • Detour Doughnuts
  • Rayson’s Creations
  • Kaptured Memories

The 2024 class of the program included:

  • Bagelology
  • Unica Enterprises

The 2023 class included:

  • Avery’s Savory Popcorn
  • Flatrock Smokehouse BBQ
  • Hustle Clean
  • Oasis Accents
  • SolDias

The 2022 class included:

  • Cookie Society
  • Esposure
  • The Good Jerky
  • iCode
  • Southwest Mobile Advertising

The 2021 class included:

  • Casa M Spice
  • GRIT Fitness
  • Reveal Suits
  • Smokey John’s Bar-B-Que
  • Urban Hydration

Support and sponsorship

Support from Gallagher and the in-kind valuation of packages are core elements enabling the program to deliver marketing and operational benefits to selected businesses. Organizers report that the program has committed over $1.9 million in sponsorship packages to participating companies, reflecting the cumulative value delivered since the program’s launch.

Next steps for candidates

Interested businesses should prepare a concise application that describes ownership status, core operations, target customers, growth goals, and how a partnership with FC Dallas would support measurable outcomes. Applications for the 2026 cohort are open until Friday, November 1, 2025, at 11:59 p.m. CT. Qualified businesses can apply online at FCDallas.com/HomegrownPartnerProgram.


FAQ

What has FC Dallas announced?

FC Dallas has announced that applications for the 2026 Homegrown Partner Program are now open.

Who sponsors the program and how long has it run?

The program is supported by Gallagher and is entering its sixth year.

Who will receive the partnership package?

One minority-owned business from the Dallas-Fort Worth area will receive a tailor-made corporate partnership package for the 2026 season.

What access does the partnership provide?

The partnership provides unprecedented access to the team’s platforms.

What is the initiative’s aim?

The initiative aims to align local businesses with Major League Soccer’s established brand.

What did FC Dallas leadership say about the program?

FC Dallas President Dan Hunt expressed pride in the program, noting its visibility and resource-sharing benefits for local businesses.

What is the program mission?

The Homegrown Partner Program has a mission to create social and economic impact for local businesses.

How much has been committed so far?

To date, FC Dallas has committed over $1.9 million in sponsorship packages to participating companies.

Who were the 2025 participants?

The 2025 class of the program includes:

  • Detour Doughnuts
  • Rayson’s Creations
  • Kaptured Memories

Who were the 2024 participants?

The 2024 class of the program included:

  • Bagelology
  • Unica Enterprises

Who were the 2023 participants?

The 2023 class included:

  • Avery’s Savory Popcorn
  • Flatrock Smokehouse BBQ
  • Hustle Clean
  • Oasis Accents
  • SolDias

Who were the 2022 participants?

The 2022 class included:

  • Cookie Society
  • Esposure
  • The Good Jerky
  • iCode
  • Southwest Mobile Advertising

Who were the 2021 participants?

The 2021 class included:

  • Casa M Spice
  • GRIT Fitness
  • Reveal Suits
  • Smokey John’s Bar-B-Que
  • Urban Hydration

When is the application deadline?

Applications for the 2026 cohort are open until Friday, November 1, 2025, at 11:59 p.m. CT.

How do I apply?

Qualified businesses can apply online at FCDallas.com/HomegrownPartnerProgram.


Feature Detail
Program name 2026 Homegrown Partner Program
Sponsor Gallagher
Year Entering its sixth year
Selected recipient One minority-owned business from the Dallas-Fort Worth area
Primary benefit Tailor-made corporate partnership package with unprecedented access to the team’s platforms
Program mission Create social and economic impact for local businesses
Committed value to date Over $1.9 million in sponsorship packages
Application deadline Friday, November 1, 2025, at 11:59 p.m. CT
How to apply Qualified businesses can apply online at FCDallas.com/HomegrownPartnerProgram

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Author: STAFF HERE DALLAS WRITER

DALLAS STAFF WRITER The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.

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