How large will the Rockwall store be?

The Rockwall store will be over 130,000 square feet in size.

How far is the store from downtown Dallas?

The Rockwall store is approximately 25 miles from downtown Dallas.

October 14, 2025

H-E-B to Open New Store in Rockwall, Texas

Rockwall, Texas, October 14, 2025

News Summary

H-E-B is opening a new store in Rockwall, Texas, expanding its presence in North Texas. The store, located at 1600 E Interstate 30, will debut on October 29 and spans over 130,000 square feet. This store is part of H-E-B’s strategy to compete with major retailers in the area and continues the trend of growth in the Dallas-Fort Worth region. With recent openings nearby, this new location is significant for local residents seeking additional shopping options.

Rockwall: H-E-B to Open New Store in Rockwall, Texas on October 29

H-E-B is set to open a new store in Rockwall, Texas on October 29, 2024. The store will be located at 1600 E Interstate 30, near South John King Road, and the store will open at 6 a.m. on its first day. The new location will be more than 130,000 square feet and is the latest move in the company’s North Texas expansion.

Key details and immediate context

The Rockwall location is part of broader growth in the region. This new location is part of H-E-B’s expansion efforts in North Texas to compete with market rivals like Walmart, Kroger, and Tom Thumb. Construction for the Rockwall store began in June 2024. The site sits approximately 25 miles from downtown Dallas, giving H-E-B additional presence in the eastern edge of the Dallas-Fort Worth area.

Recent expansion activity in the Dallas–Fort Worth area

H-E-B has ramped up its expansion in the Dallas-Fort Worth area, opening several stores in recent years. In August 2024, H-E-B opened a store in Prosper, following a new store in Melissa in May. Previous expansion moves include openings in Frisco, Plano, Allen, McKinney, and two locations in Tarrant County: Fort Worth/Alliance and Mansfield.

Other investments and operations

H-E-B has also invested in warehousing space in the Dallas-Fort Worth region to support its retail growth. H-E-B is a San Antonio-based grocery chain and H-E-B’s first high-end grocery chain Central Market opened in Dallas in 2001 and currently has six locations.

Company scale and labor

H-E-B employs over 150,000 people across its 435 stores in Texas and Mexico. The company has generated approximately $80 billion in sales over the past two years and ranks among the top five largest privately-owned companies in the U.S., according to Forbes.

Hiring and how to apply

Jobseekers interested in positions at the new Rockwall store can find listings online or via a texting service. The company has been listing openings as part of each new store launch in the region.

What this means for the local market

The new Rockwall store expands H-E-B’s footprint near metro Dallas and adds a large-format store to the local retail mix. The move should increase competition among grocery retailers in the area and provide additional shopping and employment options for residents east of Dallas.

Background: H-E-B’s regional presence

H-E-B has been expanding its presence in North Texas over the past several years with new stores across the Dallas–Fort Worth area and supporting investments in logistics. The Rockwall opening continues a pattern of growth that includes recent store launches in Prosper and Melissa, as well as prior entries into cities such as Frisco, Plano, Allen, McKinney, and multiple locations in Tarrant County.

Timeline recap

Construction for the Rockwall store began in June 2024.
H-E-B opened a store in Prosper in August 2024 and in Melissa in May 2024.
H-E-B’s Central Market opened in Dallas in 2001 and now has six locations.

Practical information for shoppers

The new store will operate as a full-service supermarket and is scheduled to begin regular operations at the announced opening time. The address and timing details are provided for those seeking to visit on opening day.

FAQ

When will the new store open?: H-E-B is set to open a new store in Rockwall, Texas on October 29, 2024.
Where will the store be located?: The store will be located at 1600 E Interstate 30, near South John King Road.
What time will the store open on its first day?: The store will open at 6 a.m. on its first day.
How large will the Rockwall store be?: The Rockwall store will be over 130,000 square feet in size.
When did construction start?: Construction for the Rockwall store began in June 2024.
Why is H-E-B expanding in North Texas?: This new location is part of H-E-B’s expansion efforts in North Texas to compete with market rivals like Walmart, Kroger, and Tom Thumb.
Is H-E-B based in Texas?: H-E-B is a San Antonio-based grocery chain.
How far is the store from downtown Dallas?: The Rockwall store is approximately 25 miles from downtown Dallas.
Has H-E-B opened other recent stores nearby?: In August 2024, H-E-B opened a store in Prosper, following a new store in Melissa in May.
What other recent openings has H-E-B had in the region?: Previous expansion moves include openings in Frisco, Plano, Allen, McKinney, and two locations in Tarrant County: Fort Worth/Alliance and Mansfield.
Has H-E-B made warehousing investments in the area?: H-E-B has also invested in warehousing space in the Dallas-Fort Worth region.
What is H-E-B’s scale and sales performance?: H-E-B employs over 150,000 people across its 435 stores in Texas and Mexico.
How much revenue has H-E-B generated recently?: The company has generated approximately $80 billion in sales over the past two years.
How is H-E-B ranked among private companies?: H-E-B ranks among the top five largest privately-owned companies in the U.S., according to Forbes.
How can jobseekers find openings?: Jobseekers interested in positions at the new Rockwall store can find listings online or via a texting service.
Does H-E-B operate Central Market in Dallas?: H-E-B’s first high-end grocery chain Central Market opened in Dallas in 2001 and currently has six locations.

Feature	Detail
Opening date	H-E-B is set to open a new store in Rockwall, Texas on October 29, 2024.
Address	The store will be located at 1600 E Interstate 30, near South John King Road.
Opening time (first day)	The store will open at 6 a.m. on its first day.
Store size	The Rockwall store will be over 130,000 square feet in size.
Construction began	Construction for the Rockwall store began in June 2024.
Distance from downtown Dallas	The Rockwall store is approximately 25 miles from downtown Dallas.

Deeper Dive: News & Info About This Topic

HERE Resources

Additional Resources

Author: STAFF HERE DALLAS WRITER

The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.

STAFF HERE DALLAS WRITER

Stay Connected

More Updates

Collection of women's golf irons on a golf course

Would You Like To Add Your Business?

Submit