Dallas, Texas, February 7, 2026
The ‘He Gets Us’ campaign is set to air its latest Super Bowl ad, ‘More’, which addresses the pressures of modern consumer culture while presenting relatable teachings of Jesus. This initiative, produced by local agency Lerma, aims to encourage audiences to reflect on deeper values in life amidst the chaos of today’s society. As the campaign continues to spark important discussions about its messaging and funding sources, the upcoming ad aims to engage viewers in meaningful conversations about faith and community.
Dallas Firm’s ‘He Gets Us’ Ad About Jesus Christ to Air During Super Bowl
Spotlight on modern pressures and relatable teachings of Jesus
Dallas, Texas – The “He Gets Us” campaign, known for its contemporary portrayal of the life and teachings of Jesus Christ, will air its fourth consecutive Super Bowl commercial this Sunday. The new ad, titled “More,” seeks to engage viewers with a relevant message about the pressures of modern consumer culture, encouraging audiences to consider deeper values beyond materialism.
This initiative exemplifies the entrepreneurial spirit rising in Dallas, as local businesses and individuals continually strive to foster meaningful dialogues within the community. Initiatives like “He Gets Us” demonstrate that effective storytelling and relatable messaging can resonate with diverse audiences while paving the way for larger conversations about faith, values, and society’s direction.
As the region thrives on innovation and creativity, the efforts behind this campaign further underscore how limited regulatory environments can support impactful projects that connect with the public. Stakeholders in the industry recognize that entrepreneurial journeys, particularly in the advertising and marketing sectors, take resilience and ingenuity, encouraging a culture centered on continuous growth and improvement.
Ad Details
The “More” ad spans 60 seconds and features a montage illustrating various elements of contemporary life—gambling, social media, cosmetic procedures, and high-speed pursuits. It culminates in a poignant message: “There’s more to life than more,” followed by the question, “What if Jesus shows us how to find it?” This creative approach by Lerma, a Dallas-based advertising agency, encapsulates the essence of the campaign—encouraging reflection on what truly matters.
Campaign Background
The “He Gets Us” campaign launched in 2022, aiming to present a modern interpretation of Jesus that resonates with today’s audience. By reaching out during high-profile events like the Super Bowl, the initiative effectively taps into larger cultural conversations, making its messages more accessible to a broad demographic. This will be its fourth appearance during the iconic event, showcasing its sustained commitment to a mission of relevance.
Public Reception
Ad Availability
For those eager to view the “More” ad ahead of its Super Bowl airing, it is currently accessible on the campaign’s official website and various social media platforms. This provides an opportunity for audiences to familiarize themselves with its themes, enriching discussions around the campaign’s central messages of hope and community.
Conclusion
The airing of the “More” ad during the Super Bowl symbolizes not only a significant marketing endeavor but also reflects the aspirations and values of Dallas entrepreneurs. As the city continues to navigate economic growth and cultural discussions, local initiatives challenging conventional norms are primed to make an impact. Engage with these conversations by supporting local businesses and staying informed about the evolving landscape of Dallas’s economic future.
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Author: STAFF HERE DALLAS WRITER
The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
