Dallas, September 21, 2025
News Summary
DICK’S House of Sport has officially launched on Dallas Parkway, showcasing over 100,000 square feet of interactive sports facilities. The grand opening featured Dallas Cowboys quarterback Dak Prescott and wide receiver George Pickens, along with fan engagement activities like giveaways, live activations, and a youth basketball tournament. The venue boasts various interactive elements, including a rock-climbing wall and golf simulators, emphasizing community engagement and youth programs.
Dallas — DICK’S House of Sport on Dallas Parkway has officially opened its doors, featuring over 100,000 square feet of interactive sports facilities. The grand opening included notable appearances from Dallas Cowboys quarterback Dak Prescott and wide receiver George Pickens, and the event was celebrated with activities such as giveaways, live activations, and a youth basketball showcase.
Key details
Location and size: DICK’S House of Sport on Dallas Parkway has officially opened its doors, featuring over 100,000 square feet of interactive sports facilities. The venue is designed to combine retail, technology, and hands-on sports experiences in a single large-format facility.
Star appearances and fan engagement: The grand opening included notable appearances from Dallas Cowboys quarterback Dak Prescott and wide receiver George Pickens. Prescott and Pickens signed autographs for fans, enhancing the star-studded atmosphere of the opening. The event was celebrated with activities such as giveaways, live activations, and a youth basketball showcase.
Facility features
The facility includes a range of interactive elements intended for athletes, shoppers, and families. The facility includes unique features such as a rock-climbing wall, golf bays with TrackMan simulators, and a multi-sport cage for testing athletic equipment. Additional spaces support classes, clinics, and community events, allowing visitors to try equipment and receive coaching-oriented experiences.
Youth and community programming
During the weekend, the event also hosted the 3-for-All Classic, a 3-on-3 youth basketball tournament supporting the Top Achievers Foundation. DICK’S Sporting Goods Foundation awarded the Top Achievers Foundation a surprise Sports Matter Grant during the weekend. These activities were organized to spotlight youth programming and to provide direct support to local athletic initiatives.
Community impact and athlete involvement
Prescott emphasized the importance of such community-focused spaces for enhancing young athletes’ skills and Prescott reflected on his experience as the Cowboys’ quarterback, promoting the importance of making a positive impact in the community. Pickens, who recently joined the Cowboys from the Pittsburgh Steelers, expressed his excitement about being part of the Dallas community and the legacy associated with the team. The grand opening festivities served as a reminder of the high value placed on athleticism and sportsmanship in Dallas, showcasing both star talent and emerging youth programs.
Attendance and atmosphere
The event was well-attended, bringing together fans, iconic athletes, and local community members to celebrate sports and teamwork. Activities ranged from autograph sessions to organized tournaments and in-store activations, creating opportunities for both casual visitors and serious athletes to participate.
Operational notes
The site combines retail with active, technology-driven sports experiences, including performance-testing zones and simulator bays. Staffed programming and scheduled events are expected to continue, with additional community partnerships and youth-focused initiatives planned following the grand opening.
Background
DICK’S House of Sport is part of a larger trend in sporting goods retail toward experiential stores that blend commerce with participatory athletic experiences. The Dallas location emphasizes interactive features and regional community partnerships. Weekend events combined promotional programming with charitable support and youth sports competition, reflecting both commercial and community-oriented goals.
FAQ
Q: Has DICK’S House of Sport opened in Dallas?
A: DICK’S House of Sport on Dallas Parkway has officially opened its doors, featuring over 100,000 square feet of interactive sports facilities.
Q: Which Dallas Cowboys players attended the grand opening?
A: The grand opening included notable appearances from Dallas Cowboys quarterback Dak Prescott and wide receiver George Pickens.
Q: What activities took place during the event?
A: The event was celebrated with activities such as giveaways, live activations, and a youth basketball showcase.
Q: Did the players interact with fans?
A: Prescott and Pickens signed autographs for fans, enhancing the star-studded atmosphere of the opening.
Q: What facility features are available?
A: The facility includes unique features such as a rock-climbing wall, golf bays with TrackMan simulators, and a multi-sport cage for testing athletic equipment.
Q: Were youth tournaments part of the weekend?
A: During the weekend, the event also hosted the 3-for-All Classic, a 3-on-3 youth basketball tournament supporting the Top Achievers Foundation.
Q: Was there any charitable support announced?
A: DICK’S Sporting Goods Foundation awarded the Top Achievers Foundation a surprise Sports Matter Grant during the weekend.
Q: What did the players say about the community?
A: Prescott emphasized the importance of such community-focused spaces for enhancing young athletes’ skills.
Q: Any background on the players’ roles?
A: Prescott reflected on his experience as the Cowboys’ quarterback, promoting the importance of making a positive impact in the community.
Q: Did Pickens comment on joining the team?
A: Pickens, who recently joined the Cowboys from the Pittsburgh Steelers, expressed his excitement about being part of the Dallas community and the legacy associated with the team.
Q: What was the overall tone of the opening?
A: The grand opening festivities served as a reminder of the high value placed on athleticism and sportsmanship in Dallas, showcasing both star talent and emerging youth programs.
Q: How was attendance?
A: The event was well-attended, bringing together fans, iconic athletes, and local community members to celebrate sports and teamwork.
| Feature | Description | Event tie-in |
|---|---|---|
| Rock-climbing wall | Indoor climbing area for skill development and recreation | Available to try during grand opening activations |
| Golf bays with TrackMan simulators | Technology-driven golf simulators for practice and fitting | Demonstrations and hands-on testing during the weekend |
| Multi-sport cage | Space for testing athletic equipment and performance metrics | Used for product testing and youth skill sessions |
| 3-for-All Classic | 3-on-3 youth basketball tournament | Hosted during the weekend to support the Top Achievers Foundation |
| Community grants | Philanthropic support through foundation grants | A surprise Sports Matter Grant was awarded during the weekend |
Deeper Dive: News & Info About This Topic
HERE Resources
DICK’S Sporting Goods Celebrates Dallas House of Sport Opening
Fort Worth Warehouse Sees Surge in Returned Goods
Additional Resources
- Dallas Cowboys: Dak Prescott on Taking Bears Seriously
- Wikipedia: Dak Prescott
- Dallas News: Dak Prescott and Troy Aikman Super Bowls
- Google Search: Dak Prescott
- SI: Praise for Dak Prescott’s Heroics and Leadership
- Google Scholar: Dak Prescott Leadership
- Sport DFW: Dak Prescott Puts Cowboys OC on Notice
- Encyclopedia Britannica: Dallas Cowboys
- On3: Dak Prescott Responds to Aikman on Super Bowl Comments
- Google News: Dallas Cowboys
Author: STAFF HERE DALLAS WRITER
DALLAS STAFF WRITER The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
