Dallas, September 25, 2025
News Summary
Dallas Fort Worth International Airport (DFW) is inviting artists to submit proposals for immersive digital video experiences in two corridors of the new Terminal F. The deadline for applications is June 13, and selected proposals will enhance traveler experiences with large digital displays, soundscapes, and interactive elements. Themes for the artwork include connected journeys, legacy and innovation, cultural tapestry, and landscape tales, celebrating the region’s rich diversity and culture.
Dallas — Dallas Fort Worth International Airport (DFW) announced an open call for artists to create immersive digital video experiences for two corridors in the new Terminal F. Applications for submissions for the Terminal F opportunities are due by June 13, 2025. The call invites proposals that will transform the corridors with large-format digital displays, dynamic sound, and interactive elements intended to enhance traveler experience.
What the commission entails
The commissioned artworks will utilize the corridor’s architecture, featuring large digital displays along both walls. Each corridor will showcase dynamic visual narratives, soundscapes, and interactive elements. Artists can submit proposals inspired by four themes: connected journeys, legacy and innovation, cultural tapestry, and landscape tales. The themes aim to celebrate the rich mix of cultures, history, and landscapes of North Texas.
Who is managing the call and how submissions will be evaluated
The global art consultancy and production agency, MASSIVart, is managing the call for artists. A panel of veteran North Texas art experts will evaluate submissions and provide recommendations. Significant participation from the local art community is expected in this initiative. Interested artists can learn more or submit proposals via the Art at DFW website, with each call for submissions announced separately.
Selection goals and intended visitor impact
The new installations are designed to enhance the traveler experience, enrich public spaces, and highlight the region’s cultural vibrancy. The public art program aims to create a sense of place, respite, and reflection for the airport’s millions of visitors. The commissions are part of efforts to make Terminal F not only functional but also a site for cultural engagement and artistic expression.
Program context and expansion
DFW’s public art program currently includes approximately 30 permanent installations. Plans are in place to expand this collection with 16 new installations across four phases, greatly increasing the total number of artworks. The airport’s public art efforts are part of a broader $12 billion capital plan known as DFW Forward, aimed at transforming customer experience through upgrades and expansions.
Airport role and past contributors
DFW Airport, one of the world’s busiest airports, serves as a major economic engine for the North Texas region. The airport’s collection already includes works by notable contributors, and past contributors to DFW’s public art collection include renowned artists like Sol Lewitt and musicians such as Terry Allen. The new Terminal F project extends that tradition by commissioning site-specific digital media work that responds to the architecture and movement of travelers.
Timeline and practical details
Applications for submissions for the Terminal F opportunities are due by June 13, 2025. Artists should prepare proposals that respond to the corridor settings and the four themes provided. The call will be announced and managed in separate submission rounds on the Art at DFW website, and selected proposals will move into production with guidance from the managing agency and the airport’s public art staff.
Next steps for artists
Artists interested in applying should review the technical requirements, submission guidelines, and timeline on the Art at DFW site. Proposals should address how the work will integrate with corridor architecture, the technical approach to large digital displays and sound, and any interactive elements planned. Selection recommendations from the North Texas expert panel will inform final commissioning decisions.
Frequently Asked Questions
- What did Dallas Fort Worth International Airport (DFW) announce?
- Dallas Fort Worth International Airport (DFW) announced an open call for artists to create immersive digital video experiences for two corridors in the new Terminal F.
- What is the deadline for submissions?
- Applications for submissions for the Terminal F opportunities are due by June 13, 2025.
- How will the commissioned artworks be presented?
- The commissioned artworks will utilize the corridor’s architecture, featuring large digital displays along both walls.
- What will each corridor showcase?
- Each corridor will showcase dynamic visual narratives, soundscapes, and interactive elements.
- What themes can artists use for their proposals?
- Artists can submit proposals inspired by four themes: connected journeys, legacy and innovation, cultural tapestry, and landscape tales.
- Who is managing the call for artists?
- The global art consultancy and production agency, MASSIVart, is managing the call for artists.
- How many installations does DFW’s public art program currently include?
- DFW’s public art program currently includes approximately 30 permanent installations.
- Are there plans to expand the airport’s art collection?
- Plans are in place to expand this collection with 16 new installations across four phases, greatly increasing the total number of artworks.
- How does this project relate to broader airport plans?
- The airport’s public art efforts are part of a broader $12 billion capital plan known as DFW Forward, aimed at transforming customer experience through upgrades and expansions.
- Where can artists submit proposals?
- Interested artists can learn more or submit proposals via the Art at DFW website, with each call for submissions announced separately.
- Who will evaluate submissions?
- A panel of veteran North Texas art experts will evaluate submissions and provide recommendations.
- What is expected from the local art community?
- Significant participation from the local art community is expected in this initiative.
- What is the intended visitor benefit?
- The public art program aims to create a sense of place, respite, and reflection for the airport’s millions of visitors.
| Feature | Detail |
|---|---|
| Scope | Two corridors in the new Terminal F |
| Deadline | Applications for submissions for the Terminal F opportunities are due by June 13, 2025 |
| Themes | connected journeys; legacy and innovation; cultural tapestry; landscape tales |
| Presentation | Large digital displays, soundscapes, and interactive elements |
| Management | The global art consultancy and production agency, MASSIVart, is managing the call for artists |
| Program size | DFW’s public art program currently includes approximately 30 permanent installations; plans are in place to expand this collection with 16 new installations across four phases |
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Additional Resources
- DFW Airport: New Art Opportunity for Terminal F
- Glasstire: Open Call for Two Terminal F Artworks
- Focus Daily News: Global Call for Artists at DFW Airport
- Travel and Tour World: DFW Airport Unveils New Public Art Program
- Wikipedia: Dallas Fort Worth International Airport
- Google Search: DFW Airport Art Program
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