Deli Spices Wins $15,000 for Award-Winning Birria Mix

News Summary

McAllen’s Deli Spices has scored a $15,000 prize by earning second place at H-E-B’s 12th Annual Quest for Texas Best competition with their Birria Spice mix. This small business, owned by Sully and Gilberto Villareal, releases a product that simplifies making authentic birria at home. Their recognition provides valuable exposure, allowing them to sell their mix statewide. H-E-B’s initiative supports local entrepreneurs, fostering growth within the Texas community while rewarding innovation.

McAllen’s Deli Spices Takes Home $15,000 Prize for Award-Winning Birria Spice Mix

In a delightful turn of events for food lovers in Texas, McAllen is buzzing with excitement as a local gem, Deli Spices, has claimed the second-place title at H-E-B’s 12th Annual Quest for Texas Best competition. With their amazing *Birria Spice mix*, this small business has not only scored a stellar prize of $15,000 but has also put themselves on the map for statewide sales!

The Quest for Texas Best Competition

Every year, H-E-B, Texas’s beloved grocery chain, hosts this extraordinary competition to showcase the best new products crafted by Texans. This year was no exception, as over 370 products from nearly 150 cities across the Lone Star State were submitted for a shot at the spotlight. Out of all these entries, only 10 products made it to the exciting final round. Deli Spices, owned by the talented duo Sully and Gilberto Villareal, proudly stood among this elite group!

A Passion for Flavor

Deli Spices’ winning product, their *Birria Spice mix*, is designed to make cooking authentic birria a breeze! With **real dried chiles** and **toasted spices**, folks can whip up a delicious birria dish at home in under 30 minutes. This delightful spice mix is just what the culinary world needs, and it seems that the judges at the competition thought so too!

More Than Just a Prize

While the cash prize is certainly a fantastic bonus, the honor of competing in the Quest for Texas Best comes with more advantages. Thanks to this achievement, Deli Spices will have the golden opportunity to sell their beloved spice mix in H-E-B stores statewide. This exposure is crucial for local entrepreneurs, enabling them to reach a wider audience and grow their business.

Empowering Local Entrepreneurs

The Quest for Texas Best isn’t just a competition; it’s a movement aimed at empowering local entrepreneurs. H-E-B focuses on providing resources, exposure, and mentorship to participants, which can make a world of difference for small businesses trying to find their footing. Over the years, H-E-B has awarded nearly $2.75 million in prize money, along with marketing help and guidance to boost local commerce.

The Top Winners

This year, the awards also included a grand prize of $50,000 for the best product, while the first place winner took home $25,000 and the third-place victor received $10,000. Even those who do not walk away with the top prizes benefit from the exposure and potential sales that come with being recognized in this prestigious event.

A Bright Future for Deli Spices

Deli Spices has certainly sparked a taste of excitement and success in McAllen, and there’s no telling what the future holds for this remarkable business. With their award-winning product set to grace the shelves of H-E-B stores across Texas, we can’t wait to see how many more people discover and enjoy their delicious Birria Spice mix.

So here’s to Deli Spices and to all the local businesses making Texas proud, one flavorful creation at a time!

Deeper Dive: News & Info About This Topic

• Valley Central: McAllen Business Places Top Five in H-E-B Quest for Texas Best 2025
• Texas Monthly: La Cocinita McAllen – Tacos with International Influence
• KRGV: McAllen Business Named Finalist in H-E-B’s Quest for Texas Best Competition
• Texas Border Business: Deli Spice Cooking Spices of McAllen Named a Top 10 Finalist in Quest for Texas Best
• Wikipedia: H-E-B