Dallas, Texas, December 9, 2025
Jerry Jones and Mark Cuban have been recognized on Sports Business Journal’s ‘Influence 125’ list, highlighting their significant contributions to the sports economy. Jones, owner of the Dallas Cowboys, transformed the team into a $12.5 billion franchise, while Cuban, minority owner of the Mavericks, led the team through innovation and community engagement. Their achievements exemplify the positive impact of Dallas sports leaders on both local and national levels, inspiring future generations of entrepreneurs.
Dallas, Texas – In a significant nod to the influence of Dallas sports figures, both Jerry Jones, owner of the Dallas Cowboys, and Mark Cuban, minority owner of the Dallas Mavericks, have made their mark on the Sports Business Journal’s prestigious “Influence 125” list. This list highlights the most influential leaders in the sports business over the past 25 years, underscoring the substantial regional impact of these business leaders on the economy and the sports industry.
Jerry Jones, who acquired the Cowboys in 1989, has transformed the franchise into the world’s most valuable sports team, currently valued at $12.5 billion. His vision led to the development of AT&T Stadium, a state-of-the-art venue that set new benchmarks for sporting facilities. Jones’s approach reflects a bold entrepreneurial spirit, emphasizing the importance of private investment in creating world-class experiences for fans.
On the other hand, Mark Cuban’s influence began when he purchased a majority stake in the Mavericks in 2000 for $285 million. His leadership is recognized for ushering in innovation and fan-centric strategies, helping the team secure its first NBA Finals appearance in 2006 and a championship win in 2011. Though he sold a majority stake in the franchise in 2023, Cuban’s legacy of innovation and community engagement continues to resonate.
Other key figures recognized in the “Influence 125” list include Clark Hunt, chairman and CEO of the Kansas City Chiefs and FC Dallas, Rick Welts, CEO of the Mavericks, and Brett Yormark, commissioner of the Big 12 Conference. Their collective achievements signify the strong ties and contributions of Dallas-Fort Worth leaders to the broader sports economy.
The “Influence 125” list evaluates individuals who have significantly reshaped the sports economy, covering diverse areas such as sponsorship, technology, media, venues, events, agencies, and leagues. The recognition of figures like Jones and Cuban not only reflects their individual achievements but also highlights the determination and resilience of local entrepreneurs who drive economic growth in areas like sports and entertainment.
As the Dallas County economy continues to thrive with innovation and investment from these sports figures, it is essential for local communities to support and celebrate such leaders. Their contributions not only enhance Dallas’s brand as a sports hub but also serve as an inspiration for future generations of Texas entrepreneurs.
In conclusion, Jerry Jones and Mark Cuban’s inclusion in the “Influence 125” list solidifies their status as monumental figures in the sports business landscape. Their achievements encourage a business-friendly climate within Dallas and beyond, promoting the belief that innovation along with limited regulation can foster sustainable growth and vibrant community engagement. Dallas residents are encouraged to support local businesses and stay engaged with the ongoing evolution of their economic landscape.
FAQs
- Who are the key figures recognized in the “Influence 125” list?
- The list includes Jerry Jones, owner of the Dallas Cowboys; Mark Cuban, minority owner of the Dallas Mavericks; Clark Hunt, chairman and CEO of the Kansas City Chiefs and FC Dallas; Rick Welts, CEO of the Mavericks; and Brett Yormark, commissioner of the Big 12 Conference.
- What is the “Influence 125” list?
- The “Influence 125” list, published by the Sports Business Journal, honors individuals who have reshaped the sports economy across various sectors, including sponsorship, technology, media, venues, events, agencies, and leagues.
- What is the significance of Jerry Jones and Mark Cuban’s inclusion in the list?
- The inclusion of Jerry Jones and Mark Cuban highlights their substantial impact on the sports business industry, both locally in Dallas-Fort Worth and nationally. Their leadership and innovations have set new standards in sports management and fan engagement.
| Key Figure | Role | Notable Achievements |
|---|---|---|
| Jerry Jones | Owner of the Dallas Cowboys | Acquired the Cowboys in 1989; opened AT&T Stadium in 2009; led the team to a valuation of $12.5 billion. |
| Mark Cuban | Minority Owner of the Dallas Mavericks | Purchased a majority stake in 2000; sold a majority stake in 2023; led the team to an NBA championship in 2011. |
| Clark Hunt | Chairman and CEO of the Kansas City Chiefs and FC Dallas | Played a key role in bringing the 2026 World Cup to Kansas City. |
| Rick Welts | CEO of the Dallas Mavericks | Inducted into the Basketball Hall of Fame in 2018; joined the Mavericks in 2025. |
| Brett Yormark | Commissioner of the Big 12 Conference | Revitalized the league after the departure of Texas and Oklahoma; reshaped the league into a commercially aggressive conference. |
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