Dallas, October 4, 2025
News Summary
Dallas will host two distinct fashion events this October, showcasing different price points and designer participation. Nova Strategy Group’s Dallas Fashion Week will take place from October 7-9, while The Bureau’s event is scheduled for October 23-26. Both events highlight an evolving local fashion calendar, featuring venues such as On The Levee and The Statler Hotel. Ticket prices vary significantly, aiming to cater to a diverse audience of fashion enthusiasts and designers seeking exposure.
Dallas — Two separate fashion events will take place in Dallas this October with different organizers, venues, price points and participating designers, reflecting an evolving local fashion calendar.
Key facts
Nova Strategy Group’s Dallas Fashion Week (Oct. 7-9) and The Bureau’s Dallas Fashion Week (Oct. 23-26) will both run in October. Nova’s event will stage shows at On The Levee and the Frontiers of Flight Museum. The Bureau’s shows will take place at The Statler Hotel.
Ticketing for the two events varies widely. Ticket prices for Nova start at $99 for general admission and reach $950 for a three-day VIP pass that includes caviar and front-row seating. Ticket prices for The Bureau range from $81.75 for general admission up to $4,399 for a VIP front-row weekend pass. Designer participation fees also differ: Nova’s designer participation starts at $2,000, and The Bureau’s participation fees start at $1,700, with final costs depending on additional services and goals.
Supporting details on Nova Strategy Group’s events
Nova Strategy Group is staging its fifth edition of its biannual Dallas Fashion Week in October, after launching the series in March 2023. Past Nova events have included evening wear by SemSem New York and wearable sculptures by Nicole Moan. The upcoming October lineup at Nova’s Fashion Week will showcase five African designers: Estaz Clothing, Bibi Laurence, Gold Girl Couture, House of Fluffy, and GCC Classy Clothing, along with other independent brands.
Nova frames its Dallas Fashion Week as a platform to facilitate business development for fashion brands through networking, PR, marketing, and e-commerce support. Designer participation pricing starts at $2,000 and can increase when additional services are added.
Supporting details on The Bureau’s events
The Bureau’s Dallas Fashion Week will take place at The Statler Hotel. Participation fees for designers start at $1,700 and depend on stated goals such as runway production and other support services. The Bureau has previously been known as The Society and has claimed affiliations with major fashion weeks; those affiliation claims have faced scrutiny regarding their legitimacy.
Public responses to The Bureau’s Dallas Fashion Week have been mixed. Multiple reports cite poor production quality and unmet expectations from attendees, while some participating brands, such as Dragonwing, a children’s dancewear brand, have reported positive experiences and consistent production quality despite the inherent challenges of live events.
Industry context and trends
Dallas’s two October events come as the broader fashion industry in the region adapts to changing designer priorities and audience choices. In the past, Fashion X hosted shows in Dallas but will now focus on the Austin market following a decline in attendance and changing designer expectations. One industry organizer noted a longstanding need for professional showcases in Dallas and said efforts to fill that need continued until 2020 when COVID-19 interrupted in-person events.
Overall, designers today are placing greater emphasis on gaining exposure and credibility rather than solely attracting retail buyers. Dallas Fashion Weeks are seen as part of an evolving fashion landscape that includes an increase in alternative platforms such as markets and festivals, offering greater diversity in designer opportunities. Industry guidance for designers emphasizes careful evaluation of the potential return on investment from participation in runway events, markets, festivals and other promotional platforms.
What to expect in October
Attendees and designers can expect two distinct event formats and cost structures in Dallas during October. Nova Strategy Group’s events will be concentrated across two venues, with a curated lineup including African designers and a business-development focus. The Bureau’s events will be centered at The Statler Hotel with a wider ticket price spread and participation packages tied to production and support goals. Designers and buyers should weigh costs, production histories and stated services when deciding where to participate this season.
Frequently Asked Questions
What events are happening in Dallas this October?
Nova Strategy Group’s Dallas Fashion Week (Oct. 7-9) and The Bureau’s Dallas Fashion Week (Oct. 23-26).
Where will Nova Strategy Group’s Dallas Fashion Week be held?
Nova Strategy Group’s Dallas Fashion Week (Oct. 7-9) will feature shows at On The Levee and the Frontiers of Flight Museum.
Where will The Bureau’s Dallas Fashion Week be held?
The Bureau’s Dallas Fashion Week (Oct. 23-26) will take place at The Statler Hotel.
How much do tickets cost for Nova Strategy Group’s Dallas Fashion Week?
Tickets for Nova’s Dallas Fashion Week start at $99 for general admission and go up to $950 for a three-day VIP pass that includes caviar and front-row seating.
How much do tickets cost for The Bureau’s Dallas Fashion Week?
Ticket prices for The Bureau’s Dallas Fashion Week range from $81.75 for general admission to $4,399 for a VIP front-row weekend pass.
What are the designer participation fees?
Designer participation for Nova’s event starts at $2,000 and can increase based on additional services. Participation fees for designers in The Bureau’s event start at $1,700 and depend on goals, including runway production and other support services.
Which designers will appear at Nova’s October lineup?
The upcoming October lineup at Nova’s Fashion Week will showcase five African designers: Estaz Clothing, Bibi Laurence, Gold Girl Couture, House of Fluffy, and GCC Classy Clothing, among other independent brands.
What is the stated purpose of Nova’s Dallas Fashion Week?
The purpose of Nova’s Dallas Fashion Week is to facilitate business development for fashion brands through networking, PR, marketing, and e-commerce support.
Has The Bureau faced criticism?
The Bureau’s Dallas Fashion Week has received mixed reviews, with multiple reports of poor production quality and unmet expectations from attendees. The Bureau, formerly known as The Society, claims affiliations with major fashion weeks, although these claims have faced scrutiny regarding their legitimacy.
How has the regional fashion calendar changed?
In the past, Fashion X hosted shows in Dallas but will now focus on the Austin market following a decline in attendance and changing designer expectations. Designers today are more focused on gaining exposure and credibility rather than just attracting retail buyers. Dallas Fashion Weeks are seen as part of an evolving fashion landscape that includes an increase in alternative platforms such as markets and festivals, offering greater diversity in designer opportunities.
| Event | Dates | Venues | Ticket range | Designer participation starts at |
|---|---|---|---|---|
| Nova Strategy Group’s Dallas Fashion Week | Oct. 7-9 | On The Levee; Frontiers of Flight Museum | $99 to $950 | $2,000 |
| The Bureau’s Dallas Fashion Week | Oct. 23-26 | The Statler Hotel | $81.75 to $4,399 | $1,700 |
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Additional Resources
- Dallas Observer: Two Different Dallas Fashion Weeks Face Off This Fall
- Wikipedia: Fashion Week
- Dallas News: Ese Azenabor Rocks Fashion Week with Showstopper at Rockefeller Center
- Google Search: Dallas Fashion Week
- WWD: Neiman Marcus Stages Brunello Cucinelli Show for Charity
- Encyclopedia Britannica: Fashion Industry
Author: STAFF HERE DALLAS WRITER
DALLAS STAFF WRITER The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
