The Seam, an upscale shopping and dining destination, set to transform the Dallas Design District.
Adolfson & Peterson Construction has been selected by Asana Partners to renovate a property in the Dallas Design District, transforming it into The Seam, an upscale shopping and dining venue. Spanning 160,000 square feet, the project will feature high-end retail stores, wellness services, and diverse food offerings. Scheduled for completion within a year, the redevelopment aims to revitalize a historic part of Dallas while responding to evolving consumer trends for an enhanced urban experience.
Adolfson & Peterson Construction has been selected by Asana Partners to lead the renovation of a prominent property in the Dallas Design District, previously known as the Oak Lawn Design Plaza. This renovation project involves the redevelopment of the site located at 1444 Oak Lawn Ave., which was acquired by Asana Partners in late 2023. The upcoming transformation will convert the existing space into an upscale shopping and dining venue, dubbed The Seam, spanning a total of 160,000 square feet.
As part of the redevelopment, the 9-acre site, which originally dates back to the 1970s, will be adapted to feature high-end retail stores, wellness services, and a variety of food offerings in an open-air environment. Construction officially began in March 2025, with the project expected to be completed within a year.
The design of The Seam is being handled by Morris Adjami Architects, with GFF Design serving as the Architect of Record. The architectural plan emphasizes bold geometries and the use of sophisticated materials, enhanced by intimate courtyard gardens set within the complex.
Significant modifications will be made to the existing layout to create better visual and physical connections to Slocum Street. This includes the removal of obstructive sections of the current complex. The project led by Adolfson & Peterson will manage all facets of construction, covering work staging and phasing efficiently.
Renovations will involve comprehensive upgrades to existing buildings, including the installation of new exterior insulation finish systems (EIFS) and modern metal panels. Additionally, enhancements are planned for mechanical, electrical, and plumbing systems, alongside structural improvements which will incorporate new steel and roofing.
Outdoor enhancements will spotlight state-of-the-art lighting and modern hardscape elements, complemented by improvements to softscapes, curb lines, and sidewalks throughout the property.
Upon completion of the renovation, The Seam will boast nearly 50 spaces designated for retail stores, restaurants, wellness providers, and showrooms. This redevelopment is positioned to not only refresh a vintage space but also enrich the offerings of the Dallas Design District, enhancing its appeal to both locals and visitors.
The Oak Lawn Design Plaza has been a significant area within the Dallas Design District for decades. As consumer trends have evolved, the need for a more upscale and expansive shopping and dining experience has become increasingly important. By repurposing the site with a focus on high-end retail and dining, Asana Partners and Adolfson & Peterson Construction are responding to market demands while revitalizing a historic part of Dallas.
This renovation represents a broader trend in urban redevelopment, focusing on enhancing community experiences, environmental integration, and contemporary architectural standards. With The Seam set to become a premier destination in Dallas, the project looks to inspire further developments in the area.
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