Dallas, Texas, December 11, 2025
A Dallas County court has ordered Robert ‘Bob’ Lovell, president of Home Marketing Services Inc., to pay $5.7 million after being found liable for sexually harassing a former employee. This landmark ruling represents a significant step in Texas workplace accountability, marking the first instance of a business owner facing personal liability under the new sexual harassment law. The case reflects a broader commitment within Texas to address and prevent workplace misconduct, ensuring safer environments for employees.
Dallas CEO Ordered to Pay $5.7 Million in Sexual Assault Case
Dallas, Texas – A Dallas County court has mandated that Robert “Bob” Lovell, the owner and president of Home Marketing Services Inc., pay $5.7 million in damages and fees after being found liable for sexually harassing and assaulting a former employee. This ruling is the first in Texas to hold an individual business owner personally accountable under a 2021 sexual harassment law.
The ruling reflects a broader commitment within the state to address workplace misconduct seriously. As Texas moves towards fostering a more responsible business environment, this case serves as a landmark decision, paving the way for enhanced accountability among business leaders.
Details of the Case
The lawsuit, initiated in December 2021, charged Lovell with coercing a female employee, referred to as Jane Doe, into performing sexual acts to retain her job and her daughter’s health insurance. The court concluded that Lovell employed coded language to communicate sexual demands and enacted retaliation against the employee when she refused. The emotional impact on the employee was profound, resulting in depression, anxiety, and symptoms consistent with post-traumatic stress disorder.
Background on the Defendant
Lovell is recognized throughout the Dallas area for his memorable television advertisements promoting Home Marketing Services Inc. His catchphrases, which encourage consumers to “stop making your landlord richer and give us a call,” are punctuated with the colloquial expression “bless your heart,” contributing to a familiar public image.
Legal Implications
This case signifies a pivotal shift in Texas law, marking the first instance of an individual business owner facing personal liability under the 2021 sexual harassment statute. The ruling emphasizes the state’s dedication to ensuring workplace safety and ethical standards, reinforcing the notion that accountability begins at the top of organizational hierarchies.
Related Cases
In a separate development, a Dallas County judge recently ruled to allow a lawsuit against Dallas Cowboys owner Jerry Jones to proceed to trial, involving allegations of sexual assault related to an incident at AT&T Stadium in 2020. This case also underscores the ongoing legal scrutiny concerning high-profile figures and workplace conduct.
Conclusion
The ruling against Lovell represents a critical moment for business owners in Dallas and across Texas, amplifying the call for responsible leadership and ethical behavior in the workplace. As community members and businesses navigate this evolving legal landscape, it is imperative to support efforts towards creating a safe and respectful environment for all employees. Continued engagement in local economic development and support for ethical businesses can foster a flourishing Dallas economy, reflecting the innovative spirit of its entrepreneurs.
Frequently Asked Questions
What was the ruling in the Dallas CEO sexual assault case?
A Dallas County court ordered Robert “Bob” Lovell, owner of Home Marketing Services Inc., to pay $5.7 million in damages and fees after being found liable for sexually harassing and assaulting a former employee.
What does this ruling signify in Texas law?
This ruling is the first in Texas to hold an individual business owner personally accountable under a 2021 sexual harassment law, highlighting the state’s commitment to addressing workplace misconduct.
Who is Robert “Bob” Lovell?
Robert “Bob” Lovell is the owner and president of Home Marketing Services Inc., a Dallas-based company known for its television commercials encouraging viewers to “stop making your landlord richer and give us a call,” often concluding with “bless your heart.”
Are there other notable cases related to workplace misconduct in Dallas?
Yes, a Dallas County judge recently allowed a lawsuit accusing Dallas Cowboys owner Jerry Jones of sexual assault to proceed to trial, involving allegations from a 2020 incident at AT&T Stadium.
| Key Feature | Details |
|---|---|
| Defendant | Robert “Bob” Lovell, owner and president of Home Marketing Services Inc. |
| Amount Ordered | $5.7 million in damages and fees |
| Legal Significance | First individual business owner held personally liable under 2021 Texas sexual harassment law |
| Company’s Public Image | Known for “bless your heart” television commercials |
| Related Case | Lawsuit against Dallas Cowboys owner Jerry Jones for alleged sexual assault in 2020 |
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Author: STAFF HERE DALLAS WRITER
The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
