Frisco, Texas, September 7, 2025
News Summary
Blue Bell is introducing its new Classic Pecan Pie ice cream with a unique promotion offering free drone delivery to select areas in North Texas. From September 4 to October 5, eligible customers can order this new flavor via the Wing app without any fees or purchase minimums. The promotion is limited to deliveries from 14 Walmart locations and focuses on suburban areas like Frisco and Lewisville. Each order can be delivered within approximately 30 minutes, providing a convenient way to enjoy this seasonal treat.
Frisco, Texas
Blue Bell is offering free drone delivery of its new Classic Pecan Pie ice cream to eligible customers in parts of North Texas from September 4 through October 5. The promotion, run by California-based drone delivery company Wing, allows customers in select suburban areas to order a pint of the new flavor for free with no delivery fees, tips, or minimum purchase requirements.
What the promotion includes
The promotion covers deliveries from 14 Walmart locations in North Texas and is available via the Wing drone delivery app. Drones can deliver orders within 30 minutes of placement to eligible delivery areas located around those Walmart stores. Delivery availability is focused mostly in suburban regions and includes towns such as Frisco, Lewisville, Little Elm, and North Richland Hills. Interested consumers can check eligibility for the promotion on the Wing website.
Product details and availability
The Classic Pecan Pie flavor officially launched on September 4. The ice cream is made with brown sugar ice cream, roasted pecans, pie crust pieces, and a pecan pie filling swirl. Blue Bell is offering the flavor in both pint and half-gallon sizes for general retail purchase. The drone promotion specifically allows customers to order a pint via the Wing app for free delivery during the promotion period.
How the delivery works
Orders placed through the Wing drone delivery app are fulfilled from the participating Walmart locations. The drones are programmed to deliver within approximately 30 minutes when the customer is within the defined service area around a participating store. There are no delivery fees, no required tips, and no minimum purchase amounts attached to the promotion. Delivery is limited by geography; not all neighborhoods around the participating Walmarts are eligible.
Supporting remarks and retail context
Blue Bell’s general sales management has described the new flavor as a combination of traditional ice cream and elements commonly associated with pecan pie. The product launch is part of Blue Bell’s seasonal and specialty flavor lineup and arrives alongside other recent retail changes, including the return of the Homemade in the Shade flavor to store shelves after a 10-year absence.
Promotion timeline and logistics
The free delivery promotion runs from September 4 through October 5. Customers must use the Wing app to place a pint order for the Classic Pecan Pie ice cream and confirm their delivery address falls inside one of the eligible delivery zones around the 14 participating Walmart stores. The promotion is a limited-time collaboration between Blue Bell and Wing; standard retail purchases and other sizes such as half-gallons remain available in stores but are not included in the drone-delivery promotion unless otherwise specified by the retailer or delivery partner.
Background on drone delivery and regional rollout
Drone delivery services have expanded gradually in recent years as companies test short-range, low-weight logistics. This promotion represents a targeted regional deployment focused on suburban neighborhoods where line-of-sight and landing logistics are manageable. The partnership with a national retailer’s local stores allows the service to operate from established retail supply points while offering a trial of on-demand perishable delivery in a consumer-facing promotion.
How to participate
To participate, consumers should download and open the Wing drone delivery app, search for the Classic Pecan Pie pint during the promotion window, and confirm delivery eligibility at their address. If an address is outside the limited delivery area around participating stores, the app will indicate ineligibility. The Wing website provides additional information on coverage areas and terms.
Additional notes
The promotion applies only to the specific pint product ordered through the Wing app and only within the dates specified. Availability might vary by store and time of day due to inventory and operational constraints at participating Walmart locations.
FAQ
- What is being offered for free?
- Free drone delivery of a pint of Blue Bell’s Classic Pecan Pie ice cream to eligible customers in designated areas of North Texas during the promotion period.
- When is the promotion running?
- The promotion runs from September 4 through October 5.
- Where is delivery available?
- Delivery is available from 14 Walmart locations in North Texas to eligible addresses in limited suburban delivery zones, including areas near Frisco, Lewisville, Little Elm, and North Richland Hills.
- Are there any fees or minimums?
- There are no delivery fees, no tips required, and no minimum purchase requirements for the promotion when ordering the eligible pint via the Wing app.
- How quickly will orders arrive?
- Drones can deliver orders within approximately 30 minutes of placement when the delivery address is within an eligible zone and operational conditions permit.
- How can I check if I am eligible?
- Customers can check eligibility in the Wing drone delivery app or by consulting coverage information on the Wing website.
Key features at a glance
| Feature | Details |
|---|---|
| Promotion period | September 4 – October 5 |
| Product | Blue Bell Classic Pecan Pie (pint for drone delivery; pints and half-gallons in stores) |
| Delivery provider | Wing (drone delivery company) |
| Origin points | 14 Walmart locations in North Texas |
| Delivery time | Approximately 30 minutes when eligible |
| Fees | No delivery fees, no tips required, no minimums for the promotion |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- CultureMap Dallas: Blue Bell Wing Pecan Pie Ice Cream
- WFAA: Blue Bell Free Drone Delivery DFW
- NBC DFW: Blue Bell Recalls Ice Cream
- Fox 4 News: Ice Cream Recall
- Audacy: Blue Bell Delivery of Classic Pecan Pie Ice Cream
- Wikipedia: Drone Delivery
- Google Search: Blue Bell Ice Cream
- Google Scholar: Blue Bell Ice Cream Recall
- Encyclopedia Britannica: Delivery Service
- Google News: Blue Bell Drone Delivery
Author: STAFF HERE DALLAS WRITER
DALLAS STAFF WRITER The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
