New York, October 26, 2025
News Summary
Gymshark has launched its first wholesale partnership in the U.S. with Dick’s Sporting Goods, allowing customers to purchase the brand’s fitness apparel in select locations. Starting October 24, the rollout will feature products from Gymshark’s Power and Vital lines at 12 Dick’s House of Sport stores across the country. This partnership aims to measure consumer response and operational logistics, with future expansion planned based on its success.
New York — Gymshark has launched its first wholesale partnership in the United States with Dick’s Sporting Goods, beginning a limited roll-out designed to expand the UK-based fitness apparel brand’s reach in the American market. Starting on October 24, customers can purchase Gymshark’s fitness apparel, including items from its Power and Vital lines, exclusively from 12 Dick’s House of Sport stores.
Key details and availability
The partnership makes Gymshark products available in a select group of Dick’s House of Sport locations across the country. Participating locations for the Gymshark apparel include Jersey City, New Jersey; Ross Park, Pennsylvania; Miami and Tampa, Florida; Dallas, Texas; and Boston, Massachusetts, among others. The rollout will be used to measure customer response and operational logistics before any broader distribution decisions are made.
What will be sold and at what price
Gymshark’s assortment at the participating stores will include apparel and accessories from established product lines. Gymshark’s range of apparel and accessories will be priced between $16 and $70. The in-store selection will feature items from the brand’s Power and Vital lines, positioned as performance-focused, training-oriented pieces.
Retail presentation and local merchandising
Dick’s Sporting Goods will create dedicated, fully branded Gymshark collaboration spaces inside each participating House of Sport location. These areas will use custom fixtures and displays to showcase the product assortment and brand identity. The displays will include mannequins modeled on Gymshark athletes, such as three-time Mr. Olympia Men’s Physique Champion Ryan Terry. The stores aim to present Gymshark as a modern training apparel option alongside other high-performance brands.
Business rationale and market context
The move into wholesale follows Gymshark’s continued efforts to grow its U.S. presence after opening its first permanent retail store in the United States at Roosevelt Field Mall in New York. The U.S. market already accounts for a substantial portion of the company’s sales: The US market represents a significant opportunity for Gymshark, contributing to 40.6% of its total global sales in 2024.
Gymshark’s North America retail and wholesale leadership framed the partnership as a way to work with an established retail partner that can represent the brand in local markets. From Dick’s perspective, the partnership is intended to refresh the retailer’s assortment with contemporary training apparel and provide customers with additional high-performance options.
Testing phase and future plans
The collaboration is being treated as a pilot. The collaboration is seen as a testing phase for both Gymshark and Dick’s, with plans to assess consumer reaction and logistics before potential wider expansion in 2026. Both companies will monitor sales performance, store execution, and operational challenges during the trial period to determine whether to scale the partnership.
Wider industry trend
The agreement illustrates a growing trend of direct-to-consumer brands moving into wholesale as customer acquisition costs rise. By placing products in established retail footprints, DTC brands can access new audiences, leverage retailer merchandising capabilities, and test physical retail formats without committing to a nationwide rollout immediately.
Practical consumer information
- Launch date: Starting on October 24.
- Availability: exclusively from 12 Dick’s House of Sport stores.
- Price range: $16 to $70.
- Product lines: Power and Vital.
- Notable in-store feature: mannequins modeled on Gymshark athletes, such as three-time Mr. Olympia Men’s Physique Champion Ryan Terry.
FAQ
Q: When does the partnership begin?
A: Starting on October 24, customers can purchase Gymshark’s fitness apparel, including items from its Power and Vital lines, exclusively from 12 Dick’s House of Sport stores.
Q: Which stores will carry Gymshark products?
A: Participating locations for the Gymshark apparel include Jersey City, New Jersey; Ross Park, Pennsylvania; Miami and Tampa, Florida; Dallas, Texas; and Boston, Massachusetts, among others.
Q: How much will the apparel cost?
A: Gymshark’s range of apparel and accessories will be priced between $16 and $70.
Q: What will the in-store displays include?
A: The displays will include mannequins modeled on Gymshark athletes, such as three-time Mr. Olympia Men’s Physique Champion Ryan Terry.
Q: How important is the U.S. market to Gymshark?
A: The US market represents a significant opportunity for Gymshark, contributing to 40.6% of its total global sales in 2024.
Q: Is this a limited test or a full rollout?
A: The collaboration is seen as a testing phase for both Gymshark and Dick’s, with plans to assess consumer reaction and logistics before potential wider expansion in 2026.
| Feature | Detail |
|---|---|
| Launch date | Starting on October 24 |
| Store rollout | Exclusively from 12 Dick’s House of Sport stores |
| Sample participating locations | Jersey City, New Jersey; Ross Park, Pennsylvania; Miami and Tampa, Florida; Dallas, Texas; Boston, Massachusetts |
| Price range | $16 to $70 |
| Product lines highlighted | Power and Vital |
| Notable in-store feature | Mannequins modeled on Gymshark athletes, such as three-time Mr. Olympia Men’s Physique Champion Ryan Terry |
| U.S. sales share (2024) | 40.6% of total global sales |
| Pilot timeline | Assess consumer reaction and logistics before potential wider expansion in 2026 |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Forbes: Gymshark and Dick’s Look to Each Other’s Virtues in Store Partnership
- CNBC: Dick’s Sporting Goods Launches House of Sport Stores
- Stupid Dope: Gymshark and Dick’s Sporting Goods Unite for U.S. Partnership
- Just Style: Gymshark and Dick’s Partnership in the U.S.
- Wikipedia
- Google Search: Gymshark and Dick’s Sporting Goods Partnership
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