Dallas, September 23, 2025
News Summary
Crunch Fitness has announced the opening of a new gym in South Dallas. With a $5 million investment, the facility will cover 50,000 square feet and is scheduled to open in summer 2025. Located at the corner of Gannon and Cockrell Hill Road, it will be operated by The Undefeated Tribe franchise and will offer memberships starting at $9.99 per month. Founding members will benefit from a special promotional offer, including a low joining fee and complimentary services.
Dallas — Crunch Fitness announces the opening of Crunch South Dallas in Dallas, Texas. The new location will cost $5 million, span 50,000 square feet, and is set to open in summer 2025.
What’s happening
Crunch South Dallas will open at the corner of Gannon and Cockrell Hill Road and will be operated by Crunch Fitness franchisee, The Undefeated Tribe. Memberships at Crunch South Dallas will start at $9.99 per month. An exclusive promotion for founding members includes joining for $1 and earning the first month free, plus a complimentary personal training session and gym merchandise.
Facilities and services
Facilities will include state-of-the-art cardio and strength training equipment, circuit training, personal training, group fitness studio, Hot Yoga, Ride cycling classes, and a HIITZONE™ training area with indoor turf. Other amenities include tanning, HydroMassage® beds, red light therapy, Kids Crunch babysitting services, and full-service locker rooms with showers and a sauna.
Operator and local plans
The gym will be operated by Crunch Fitness franchisee, The Undefeated Tribe. The Undefeated Tribe was founded in 2018 and has rapidly become one of the fastest growing franchises within the Crunch Fitness system. They were recognized as the Franchise of the Year in 2021 for their performance and community service. The Undefeated Tribe currently operates locations in Texas and Oklahoma and plans to open 17 new gyms in 2025.
Company context
Crunch Fitness operates more than 480 gyms worldwide, serving over 2.7 million members. The company continues to expand across the U.S. and globally. Crunch Fitness aims to make serious exercise fun and has a philosophy of ‘No Judgments.’
Timing and access
Crunch South Dallas is set to open in summer 2025. The location at the corner of Gannon and Cockrell Hill Road is intended to provide greater access to fitness options for residents of South Dallas. The project reflects a multi-million-dollar investment and a large-format facility to accommodate a full range of classes and services.
Membership and promotional details
Membership pricing begins at $9.99 per month. An exclusive promotion for founding members includes joining for $1 and earning the first month free, plus a complimentary personal training session and gym merchandise. The facility will offer both drop-in options and structured training programs through certified staff and group classes.
Community and workforce impact
The Undefeated Tribe’s rapid growth and recognition within the Crunch system point to planned local hiring and programming. The facility’s Kids Crunch babysitting services and full-service locker rooms aim to support working families and commuters. The combination of specialized classes, recovery amenities such as HydroMassage® and red light therapy, and a HIITZONE™ with indoor turf intends to serve a broad range of fitness needs.
Background
The Undefeated Tribe was founded in 2018 and has rapidly become one of the fastest growing franchises within the Crunch Fitness system. They were recognized as the Franchise of the Year in 2021 for their performance and community service. The Undefeated Tribe currently operates locations in Texas and Oklahoma and plans to open 17 new gyms in 2025. Crunch Fitness operates more than 480 gyms worldwide, serving over 2.7 million members. The company continues to expand across the U.S. and globally.
FAQ
Where is Crunch South Dallas located?
Location of the gym will be at the corner of Gannon and Cockrell Hill Road.
When will Crunch South Dallas open?
Crunch South Dallas is set to open in summer 2025.
How much will the new facility cost and how large is it?
The new fitness facility will cost $5 million and span 50,000 square feet.
Who will operate the gym?
The gym will be operated by Crunch Fitness franchisee, The Undefeated Tribe.
What facilities and amenities will be available?
Facilities will include state-of-the-art cardio and strength training equipment, circuit training, personal training, group fitness studio, Hot Yoga, Ride cycling classes, and a HIITZONE™ training area with indoor turf.
Other amenities include tanning, HydroMassage® beds, red light therapy, Kids Crunch babysitting services, and full-service locker rooms with showers and a sauna.
What are the membership costs and promotions?
Memberships at Crunch South Dallas will start at $9.99 per month.
An exclusive promotion for founding members includes joining for $1 and earning the first month free, plus a complimentary personal training session and gym merchandise.
What is The Undefeated Tribe’s background?
The Undefeated Tribe was founded in 2018 and has rapidly become one of the fastest growing franchises within the Crunch Fitness system.
They were recognized as the Franchise of the Year in 2021 for their performance and community service.
The Undefeated Tribe currently operates locations in Texas and Oklahoma and plans to open 17 new gyms in 2025.
How large is Crunch Fitness overall?
Crunch Fitness operates more than 480 gyms worldwide, serving over 2.7 million members.
The company continues to expand across the U.S. and globally.
What is Crunch Fitness’s philosophy?
Crunch Fitness aims to make serious exercise fun and has a philosophy of ‘No Judgments.’
Item | Detail |
---|---|
Announcement | Crunch Fitness announces the opening of Crunch South Dallas in Dallas, Texas. |
Cost and Size | The new fitness facility will cost $5 million and span 50,000 square feet. |
Opening Date | Crunch South Dallas is set to open in summer 2025. |
Operator | The gym will be operated by Crunch Fitness franchisee, The Undefeated Tribe. |
Location | Location of the gym will be at the corner of Gannon and Cockrell Hill Road. |
Membership | Memberships at Crunch South Dallas will start at $9.99 per month. |
Founding Member Promotion | An exclusive promotion for founding members includes joining for $1 and earning the first month free, plus a complimentary personal training session and gym merchandise. |
Major Facilities | Facilities will include state-of-the-art cardio and strength training equipment, circuit training, personal training, group fitness studio, Hot Yoga, Ride cycling classes, and a HIITZONE™ training area with indoor turf. |
Other Amenities | Other amenities include tanning, HydroMassage® beds, red light therapy, Kids Crunch babysitting services, and full-service locker rooms with showers and a sauna. |
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Additional Resources
- NBC DFW: Anti-Gravity Fitness Craze
- Wikipedia: Fitness
- Dallas Innovates: EOS Fitness Acquisition
- Google Search: Fitness Crazes
- PR Newswire: Crunch Fitness Facility in Dallas
- Google Scholar: Fitness Trends
- Rolling Out: Dallas Luxury Fitness
- Encyclopedia Britannica: Fitness
- Paper City: New Dallas Fitness Studios
- Google News: Dallas Fitness

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