Dallas, September 19, 2025
News Summary
EoS Fitness is gearing up for significant expansion in the Dallas-Fort Worth area, planning to open up to four new locations by the end of 2025. The company has secured 85,000 square feet of new leases in Plano and Southwest Dallas and relocated its headquarters to Dallas as part of this growth strategy. As fitness centers increasingly occupy former retail spaces, the retail vacancy rate in DFW has dropped to a near-historic low, highlighting the dynamic changes in the local real estate landscape.
Dallas
EoS Fitness is making a major push in North Texas, aiming to open up to four new locations by the end of 2025 as it expands across the Dallas-Fort Worth area. The company has already secured 85,000 square feet of new leases in Plano and Southwest Dallas for this year, and it has relocated its headquarters to Dallas as part of the growth plan. The expansion comes as fitness centers are taking a growing share of former retail space across DFW, helping push the retail vacancy rate to a near-historic low.
Top facts
EoS Fitness, a national fitness chain, plans to expand its presence in Texas, focusing on the Dallas-Fort Worth area. The company has already secured 85,000 square feet of new leases in Plano and Southwest Dallas for this year. EoS Fitness expects to open up to four more locations by the end of 2025.
Supporting details
Market data show that fitness centers in DFW are projected to lease nearly 1 million square feet of space in 2025, significantly more than in 2023 and 2024 combined. That increase has contributed to a retail vacancy rate in DFW [that] has reached a near-historic low of 4.8%, largely due to fitness centers occupying previously vacated retail space. Other chains are also expanding quickly in the region, with Crunch Fitness is also expanding rapidly in DFW, having leased over 258,000 square feet so far in 2025.
On EoS’s membership and product positioning, EoS Fitness membership hit a record 73 million in 2023, with approximately 2 million residents in Dallas expected to utilize gym services. The company also reached a domestic milestone when the company signed its one millionth member in September 2024. EoS opened the first Texas gym for EoS Fitness was opened in January 2024 in the DFW suburb of Euless.
Why retail centers are welcoming gyms
Industry observers point to multiple reasons fitness centers are filling vacant retail space. Gyms have proven to be effective backfills for retail spaces left empty by closures of major chains like Bed Bath & Beyond and Office Depot, and the evolving consumer shopping habits in DFW favor fitness centers, as shopping centers increasingly incorporate wellness into their retail offerings. One commercial broker observed that consumer priorities are shifting toward wellness, and lease agreements for fitness centers are becoming more diversified due to rising interests in activities like pickleball.
Operational factors play a role in site selection. EoS Fitness emphasizes the importance of parking accessibility at potential location sites, with easy access being a driving requirement for successful leasing. Typical club sizes and membership counts also make gyms attractive to landlords because clubs like EoS Fitness typically average around 12,500 members per location, which boosts foot traffic to surrounding shops.
Market context and competition
Even as fitness chains expand, the local market shows signs of stability. Despite facing competition from LA Fitness and 24 Hour Fitness in closures, the overall gym market in Texas remains stable with little turnover among major chains. EoS’s business model seeks to keep costs accessible for consumers while maintaining quality: EoS Fitness’ model focuses on offering value without compromising quality, promising a high-quality experience at affordable prices.
Additional operational notes
EoS Fitness has relocated its headquarters to Dallas as part of its expansion strategy into Texas, which supports local leasing and site selection efforts. Company growth and consumer interest in wellness are mirrored by the broader leasing trend: Fitness centers in DFW are projected to lease nearly 1 million square feet of space in 2025, significantly more than in 2023 and 2024 combined.
FAQ
What are EoS Fitness’s expansion plans in Dallas-Fort Worth?
EoS Fitness, a national fitness chain, plans to expand its presence in Texas, focusing on the Dallas-Fort Worth area.
How much new lease space has EoS Fitness secured in DFW this year?
The company has already secured 85,000 square feet of new leases in Plano and Southwest Dallas for this year.
How many new locations does EoS Fitness expect to open by the end of 2025?
EoS Fitness expects to open up to four more locations by the end of 2025.
What are the DFW market leasing projections for fitness centers in 2025?
Fitness centers in DFW are projected to lease nearly 1 million square feet of space in 2025, significantly more than in 2023 and 2024 combined.
What is the current retail vacancy rate in DFW and what is influencing it?
The retail vacancy rate in DFW has reached a near-historic low of 4.8%, largely due to fitness centers occupying previously vacated retail space.
Are other fitness chains expanding in DFW?
Crunch Fitness is also expanding rapidly in DFW, having leased over 258,000 square feet so far in 2025.
What is EoS Fitness’s membership size and local user expectations?
EoS Fitness membership hit a record 73 million in 2023, with approximately 2 million residents in Dallas expected to utilize gym services.
How do gyms affect retail centers and site selection?
Gyms have proven to be effective backfills for retail spaces left empty by closures of major chains like Bed Bath & Beyond and Office Depot. EoS Fitness emphasizes the importance of parking accessibility at potential location sites, with easy access being a driving requirement for successful leasing.
When did EoS Fitness first open in Texas and what membership milestone did it hit?
The first Texas gym for EoS Fitness was opened in January 2024 in the DFW suburb of Euless. The company signed its one millionth member in September 2024.
What is EoS Fitness’s market position and model?
EoS Fitness’ model focuses on offering value without compromising quality, promising a high-quality experience at affordable prices. Clubs like EoS Fitness typically average around 12,500 members per location, which boosts foot traffic to surrounding shops.
| Feature | Value |
|---|---|
| New leases secured | 85,000 square feet of new leases in Plano and Southwest Dallas for this year |
| Projected DFW fitness leasing in 2025 | Fitness centers in DFW are projected to lease nearly 1 million square feet of space in 2025, significantly more than in 2023 and 2024 combined |
| Retail vacancy rate in DFW | 4.8% |
| Crunch Fitness leasing so far in 2025 | Over 258,000 square feet |
| EoS Fitness membership (2023) | 73 million |
| Expected Dallas gym users | Approximately 2 million residents in Dallas expected to utilize gym services |
| Planned new EoS locations by end of 2025 | Up to four more locations |
| Typical club membership average | Around 12,500 members per location |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Bisnow: Fitness Centers Flex Leasing Muscle to Keep DFW Retail Market in Great Shape
- Dallas Innovates: Dallas-Based EoS Fitness Acquired by San Francisco’s TSG Consumer
- Connect CRE: EoS Signs 4 Texas Leases
- Wikipedia: EoS Fitness
- Google Search: EoS Fitness expansion in Dallas
Author: STAFF HERE DALLAS WRITER
DALLAS STAFF WRITER The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
