Arlington, September 10, 2025
News Summary
AT&T Stadium has launched a revamped concession menu ahead of the Dallas Cowboys’ home opener, featuring six new items and returning favorites. Managed by Legends, the 2025 menu includes unique offerings like a Sonoran-style hot dog and dessert nachos, with prices ranging from $12.50 to $27. The new items will be available during the Cowboys’ game against the New York Giants, enhancing the game-day experience for fans with a variety of regional flavors and larger-format items.
Arlington — AT&T Stadium unveiled a new set of concession items for the 2025 NFL season ahead of the Dallas Cowboys home opener, introducing six unique menu offerings alongside returning fan favorites. The refreshed lineup is managed by Legends, which oversees hospitality and food service at the stadium, and will debut during the Cowboys’ first home game of the season on September 14, 2025, against the New York Giants.
Top lines: new items, debut date, and management
The stadium’s 2025 menu rollout includes six highlighted items ranging from a Sonoran-style hot dog to dessert nachos, with prices from $12.50 to $27. Legends is responsible for the food and hospitality at AT&T Stadium, and George Wasai serves as Vice President of Food and Beverage for Legends at this venue. The new items arrive in time for the home opener on September 14, 2025.
New menu highlights and where to find them
Rowdy Dog — $16
Sonoran-style hot dog featuring a Nathan’s All Beef Frank wrapped in bacon on a brioche bun, topped with candied jalapeños, pico de gallo, and spicy crema. Available at Specialty Dog Carts on the main concourse.
Texas Burrito — $27
Choice of chicken or beef, loaded with crispy French fries, guacamole, pico de gallo, queso fresco, and spicy crema, wrapped in a 17-inch flour tortilla made by a local purveyor. Sold at Vaqueros stands near sections 204, 229, 416, and 446.
Smoked Salmon BLT — $18
Sandwich including bacon, arugula, tomato, avocado, chipotle aioli, and honey-smoked salmon. Available at Grab N Go Markets located on the upper concourse.
Dessert Nachos — $12.50
Star-shaped “chips” sprinkled with cinnamon sugar, served with strawberry and cream cheese dipping sauces. Available at Grab N Go Markets on the upper concourse.
Returning favorites
Alongside the new items, two popular beverages return to the stadium beverage lineup. The Cowboys Michelada is a prepared Michelada-style drink made with Clamato and Miller Lite, priced at $18.50. The Liquid Zero Margarita is a sugar-free, keto-friendly margarita made with Hornitos Plata Tequila, priced at $15.50.
Context, partnerships, and prior menu history
Legends has a pattern of updating the concession menu each season while keeping stadium staples such as hot dogs and nachos. Previous notable items have included the pizza burger and the Wagyu truffle burger. The stadium’s food program maintains local partnerships, including ongoing collaboration with Paul Quinn College for produce supplied from the college’s urban farm. The food and events editorial oversight for the menu announcement is credited to Anna Butler, identified as the food and events editor with prior experience in commercial real estate and management roles within publishing.
Logistics and availability
New menu items are assigned to specific service points to aid crowd flow and availability: Specialty Dog Carts on the main concourse for the Rowdy Dog; Vaqueros stands near specified sections for the Texas Burrito; and Grab N Go Markets on the upper concourse for the Smoked Salmon BLT and Dessert Nachos. Fans should expect the new items to be available beginning with the home opener on September 14, 2025. Pricing is published per item and appears consistent across the stadium’s designated points of sale.
What this means for fans
The 2025 menu update broadens choices for game-day attendees by combining regional flavors and larger-format items with dessert and beverage innovations. The mix of substantive handhelds, premium sandwiches, novelty desserts, and low- and no-sugar beverage options reflects continued efforts to diversify stadium concessions while preserving long-standing favorites.
FAQ
When will the new menu items be available?
The new menu items debut at AT&T Stadium on September 14, 2025, during the Dallas Cowboys’ home opener versus the New York Giants.
Who manages food and beverage at AT&T Stadium?
Legends manages hospitality and food service at AT&T Stadium. George Wasai is the Vice President of Food and Beverage for Legends at the stadium.
Where can I find the new items inside the stadium?
The Rowdy Dog will be at Specialty Dog Carts on the main concourse; the Texas Burrito at Vaqueros stands near sections 204, 229, 416, and 446; and the Smoked Salmon BLT and Dessert Nachos at Grab N Go Markets on the upper concourse.
Are there returning beverage options?
Yes. The Cowboys Michelada (Clamato and Miller Lite) and the Liquid Zero Margarita (sugar-free, made with Hornitos Plata Tequila) are returning fan favorites.
Does the stadium source local produce?
Yes. Paul Quinn College continues to partner with Legends to supply produce grown at the college’s urban farm.
Who provided editorial oversight for the menu announcement?
Anna Butler is noted as the food and events editor associated with the menu announcement, with a background in commercial real estate and publishing management roles.
| Menu Item | Price | Primary Location | Key Ingredients |
|---|---|---|---|
| Rowdy Dog | $16 | Specialty Dog Carts (main concourse) | Nathan’s all-beef frank, bacon, brioche, candied jalapeños, pico de gallo, spicy crema |
| Texas Burrito | $27 | Vaqueros stands (near 204, 229, 416, 446) | Chicken or beef, fries, guacamole, pico de gallo, queso fresco, spicy crema, 17-inch tortilla |
| Smoked Salmon BLT | $18 | Grab N Go Markets (upper concourse) | Honey-smoked salmon, bacon, arugula, tomato, avocado, chipotle aioli |
| Dessert Nachos | $12.50 | Grab N Go Markets (upper concourse) | Star-shaped cinnamon-sugar chips, strawberry and cream cheese dips |
| Cowboys Michelada | $18.50 | Stadium beverage outlets | Clamato, Miller Lite |
| Liquid Zero Margarita | $15.50 | Stadium beverage outlets | Hornitos Plata Tequila, sugar-free mix (keto-friendly) |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- WFAA: Cowboys New Menu at AT&T Stadium for 2025 Season
- NBC DFW: AT&T Stadium’s New Menu for the Season
- Dallas News: Dallas Cowboys Food Options at AT&T Stadium
- Fox 4 News: Dallas Cowboys New Menu Items Announcement
- CBS News: AT&T Stadium Reveals New Fan Foods
- Wikipedia: Dallas Cowboys
- Google Search: AT&T Stadium 2025 Menu
- Google Scholar: AT&T Stadium Food
- Encyclopedia Britannica: Football (Sport)
- Google News: Dallas Cowboys Menu
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