Deep Ellum, Dallas, September 4, 2025
News Summary
Citrusfest Showcase is set to debut in Deep Ellum, featuring live performances by five emerging Dallas artists. This event aims to elevate local talent and connect them with industry professionals, enhancing Dallas’s reputation in the music scene. Organized by Sydney Peters, the showcase will be attended by notable figures such as J. White and Tre Nagella, and is expected to draw a diverse audience of fans and industry executives.
Dallas
Lead
Citrusfest Showcase will debut in Deep Ellum, North Texas, on Thursday, September 4, with live performances by five up-and-coming Dallas-based artists at The Studio at The Bomb Factory. The event is designed to spotlight local talent and position Dallas as a competitive music and entertainment market alongside cities such as Los Angeles, Atlanta and New York. Attendees will include fans, industry executives, record label representatives and Grammy-winning producers.
Key details
The showcase will feature five emerging performers from the Dallas area who will perform live in front of an audience that includes music scouts and established industry professionals. The event is organized by Sydney Peters, founder of Citrusfest and chief executive of Citrus Ventures Group, and is intended to provide a concentrated platform for exposure and professional connections.
Music industry presence at the event will be significant. Talent scouts and producers attending include industry figures with notable credentials, such as J. White, who has production and writing credits with high-profile artists, and Tre Nagella, a four-time Grammy-winning engineer and producer. Their attendance is intended to give the performing artists direct access to decision-makers and technical experts who can influence recording, production and career development opportunities.
Support and civic context
The showcase is receiving support from Visit Dallas, the city’s tourism and cultural promotion organization. The director of cultural tourism and the Dallas Music Office at Visit Dallas has expressed enthusiasm for the event, noting its potential to strengthen the city’s reputation as a live music destination. Dallas City Councilman Zarin Gracey has characterized the event as a significant moment for shaping the city’s cultural identity and highlighted Dallas’s historical musical contributions.
Purpose and opportunities
Organizers describe the primary aim as providing a stage where emerging local artists can perform for industry representatives and fans, with the explicit goal of increasing visibility and creating direct pathways to producers, record labels and talent scouts. The format of the showcase is intended to allow short-term performance exposure and immediate networking opportunities, which can lead to longer-term development, recording opportunities and professional partnerships.
Who will attend
The expected audience mix includes local music fans, talent scouts, record label staff, producers and other entertainment executives. The presence of Grammy-winning professionals and established industry scouts signals a focus on both artistic evaluation and commercial opportunity for the performers.
Why it matters for Dallas
The event is positioned as part of a broader effort to portray Dallas as a multifaceted city with a growing arts and culture profile. Local leaders and event organizers point to Dallas’s musical history, including artists who have achieved national and international recognition, as a foundation for future growth. Citrusfest’s debut is being framed as an example of how live-music programming can expand the city’s cultural offerings beyond sports-driven tourism and raise its standing within the global entertainment industry.
Logistics
The showcase will be held at The Studio at The Bomb Factory in Deep Ellum on Thursday, September 4. Details on the specific set times for the five performing artists, ticketing and entry are managed by the event organizers. The format centers on live, short-form performances intended to maximize exposure within a single evening for both artists and industry attendees.
Background
Citrusfest is presented as a locally driven initiative focused on elevating Dallas’s music ecosystem. The initiative reflects both private and civic interest in developing the local creative economy by connecting artists to national and international industry networks. The involvement of the city’s cultural tourism office and local elected officials underscores a strategic push to diversify the city’s cultural portfolio and attract visitors and investment through live music and arts programming.
FAQ
- What is Citrusfest Showcase?
- Citrusfest Showcase is a live-music event intended to highlight emerging Dallas-based artists and provide a platform for exposure to industry professionals, producers and record labels.
- When and where will the event take place?
- The event is scheduled for Thursday, September 4, at The Studio at The Bomb Factory in the Deep Ellum neighborhood of Dallas.
- Who is organizing the showcase?
- The showcase is organized by Sydney Peters, founder of Citrusfest and CEO of Citrus Ventures Group.
- How many artists will perform?
- Five up-and-coming Dallas-based artists will perform at the showcase.
- Who from the industry will attend?
- Attendees include fans, industry executives, record label representatives and noted producers and talent scouts, including industry figures such as J. White and four-time Grammy winner Tre Nagella.
- What opportunities does the event offer artists?
- The event offers artists a chance to perform for industry decision-makers, make professional connections with producers and labels, and increase visibility that could lead to recording, production or management opportunities.
- Is the event supported by local organizations?
- Yes. The showcase is supported by Visit Dallas, the city’s tourism and cultural promotion organization, and is noted by city officials as part of broader cultural development goals.
| Feature | Detail |
|---|---|
| Date | Thursday, September 4 |
| Location | The Studio at The Bomb Factory, Deep Ellum, Dallas |
| Artists | Five up-and-coming Dallas-based performers |
| Audience | Fans, industry executives, record labels, producers |
| Notable industry attendees | J. White; Tre Nagella (four-time Grammy winner) |
| Organizer | Sydney Peters, Citrus Ventures Group |
| Supporting organization | Visit Dallas |
| Main goal | Spotlight local talent and elevate Dallas’s music and entertainment profile |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- NBC DFW: New Music Showcase Exposes Dallas Musicians
- Wikipedia: Music in Dallas
- NBC DFW: Citrusfest Showcase Kicks Off in Dallas
- Google Search: Citrusfest Showcase Dallas
- Visit Dallas: Official Tourism Website
- Google Scholar: Dallas Music Industry
- GRAMMY: The Recording Academy
- Encyclopedia Britannica: Music
- Google News: Dallas Music Showcase
Author: STAFF HERE DALLAS WRITER
DALLAS STAFF WRITER The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
