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Dallas Welcomes New Luxe Lounge ‘1519 Main’

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Luxurious interior of the new 1519 Main Lounge in Dallas

News Summary

Dallas is set to unveil ‘1519 Main’, a luxury lounge and event space in downtown, opening in late spring 2025. Run by Hospitality Alliance, the lounge will celebrate its historic roots while offering a sophisticated cocktail experience. Acclaimed mixologist Brian Van Flandern will curate a high-end drink menu, making it a unique destination for both locals and visitors. Featuring original architectural elements, ‘1519 Main’ aims to set a new standard in the city’s nightlife landscape.

Dallas to Welcome New Luxe Lounge “1519 Main”

Dallas is set to unveil a new luxury lounge and event space named “1519 Main”, located at 1519 Main St. in the heart of downtown. The establishment is expected to open its doors in late spring 2025, providing a sophisticated venue focusing solely on high-end cocktails.

This revitalization project is led by Hospitality Alliance, a company known for its successful creations, including the original AT&T Discovery District. The lounge will occupy a historic building constructed in 1928, originally home to a Planters Peanut Shop before later being used by Bank of America.

Key Features of the Lounge

1519 Main is strategically located in the Central Business District, directly across from the luxurious The Joule Dallas hotel and in proximity to notable landmarks such as The Eye sculpture and the Forty Five Ten boutique. The distinct architecture of the building, characterized by its two-story design, presented unique challenges; however, it also provided opportunities for innovative solutions, including leasing part of the space as an office.

The renovation of this historic location aims to honor its past while embracing modern trends. The lounge is planned to feature original elements from its early days, such as rose-and-cream marble floors laid in the 1920s and vintage painted advertisements dating back to the early 1900s. These features are expected to enhance the overall atmosphere of the lounge, distinguishing it from other establishments in the area.

Culinary Expertise Behind the Bar

To further enrich the experience at 1519 Main, acclaimed mixologist Brian Van Flandern, recognized for his expertise at the Palm Court at The Plaza Hotel in New York, will curate a menu of ultra high-end cocktails specifically tailored to elevate the lounge’s offerings. Alongside him, Angela Montesclaros, a seasoned beverage director and partner in the venture, will contribute her experience to design a compelling beverage program.

Planning and Coordination Efforts

The successful completion of this venture involved extensive planning and coordination over two years, requiring a special use permit. This process included engaging with the city and securing approval from neighboring establishments, notably the nearby St. Jude Chapel, to ensure community support and compliance with regulations.

Context of the Venue

The vision for 1519 Main is to create a cosmopolitan and relaxed atmosphere, setting a new standard in Dallas’ nightlife scene. The lounge aims to focus exclusively on high-quality experiences centered around exceptional drinks. Kevin Lillis, who is at the forefront of this project, is also involved with hospitality initiatives in other popular locations such as Victory Park and the Toyota Music Factory. However, Lillis views 1519 Main as a standalone concept dedicated to excellence in both cocktail creation and guest experience.

As Dallas continues to develop, the introduction of 1519 Main is anticipated to contribute significantly to the local dining and nightlife landscape, offering residents and visitors a taste of luxury and historical charm in one vibrant location.

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Additional Resources

HERE Dallas
Author: HERE Dallas

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