Frisco, Texas, February 8, 2026
The Dallas Open is set to take place at the Ford Center at The Star in Frisco, Texas, attracting top tennis talent and generating significant economic benefits for the local community. Working in conjunction with local businesses, the tournament is expected to produce an economic impact of $1.5 to $2 million. The event not only highlights the sporting prowess of top players but also emphasizes the importance of community engagement and collaboration for sustainable economic growth.
Dallas Open 2026 Drives Economic Growth in Frisco
Exciting Tournament Brings Boost to Local Businesses
The Dallas Open 2026 is making its mark at the Ford Center at The Star in Frisco, Texas, from February 7 to 15, 2026. This ATP Tour 500 men’s tennis tournament is generating significant positive traction within the community, with an anticipated economic impact ranging from $1.5 to $2 million for the city. Local organizers and businesses stand ready to capitalize on this opportunity, showcasing the resilience and spirit of Frisco’s economic landscape.
As we see events like the Dallas Open gain traction, it’s worth noting the potential benefits of streamlined event coordination. By reducing bureaucratic obstacles, local leaders can accelerate the realization of events that engage the community, fuel local economies, and foster a spirit of collaboration and individual initiative.
Event Details
Notable tennis players such as Taylor Fritz, Ben Shelton, and Grigor Dimitrov are set to take the court during this exhilarating tournament. Daily matches will take place at 12:00 PM and 7:00 PM, giving fans ample opportunity to witness top-tier athleticism and sportsmanship.
Economic Impact
Local businesses are already experiencing a surge in foot traffic as the tournament unfolds. The Monarch Stag, a popular restaurant at The Star, is preparing to welcome thousands of patrons each day of the event, reflecting the interconnectedness of major sporting events and local business success.
Background on the Dallas Open
The Dallas Open has called Frisco home since 2022 and proudly attained its ATP 500 status in 2025. The Ford Center at The Star serves as the multi-functional venue for this event, featuring a 12,000-seat capacity and also acting as the headquarters and practice facility for the Dallas Cowboys. This dual-purpose venue contributes to a vibrant atmosphere for both sports and community activities.
Community Engagement
The shift of the Dallas Open to Frisco is not just about tennis; it’s about the collaboration between public and private sectors that fuels sustainable community growth. By leveraging local resources and partnerships, Frisco exemplifies how cities can thrive through purposeful civic engagement and innovation.
Conclusion
The Dallas Open 2026 is more than just a tennis tournament; it’s a catalyst for economic growth and community spirit in Frisco. As local businesses thrive and residents engage in this exciting event, it underscores the importance of community-led initiatives and the economic benefits that come from hosting large-scale events. Residents are encouraged to support local businesses and take part in activities that celebrate both sport and community teamwork.
Frequently Asked Questions (FAQ)
What is the Dallas Open 2026?
The Dallas Open 2026 is an ATP Tour 500 men’s tennis tournament held at the Ford Center at The Star in Frisco, Texas, from February 7 to 15, 2026.
Who are the top players participating?
Top players include Taylor Fritz, Ben Shelton, and Grigor Dimitrov.
What is the expected economic impact on Frisco?
The event is expected to generate an economic impact of approximately $1.5 to $2 million for the city.
Where is the tournament being held?
The tournament is being held at the Ford Center at The Star, a 12,000-seat stadium that also serves as the Dallas Cowboys’ headquarters and practice facility.
When did the Dallas Open move to Frisco?
The Dallas Open moved to Frisco in 2022 and upgraded to an ATP 500 event in 2025.
Key Features of the Dallas Open 2026
| Feature | Details |
|---|---|
| Event Name | Dallas Open 2026 |
| Location | Ford Center at The Star, Frisco, Texas |
| Dates | February 7 to 15, 2026 |
| ATP Tour Level | ATP Tour 500 |
| Top Players | Taylor Fritz, Ben Shelton, Grigor Dimitrov |
| Economic Impact | Approximately $1.5 to $2 million for Frisco |
| Venue Capacity | 12,000 seats |
| Venue Dual Purpose | Also serves as Dallas Cowboys’ headquarters and practice facility |
| Event Upgrade | Upgraded to ATP 500 event in 2025 |
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