Dallas, TX, February 7, 2026
Tree Hut, a body care brand from North Texas, is set to air its first Super Bowl commercial titled ‘Uncontain Yourself’ on February 8, 2026. The 30-second ad features synchronized movements in a monochromatic setting, which burst into vibrant colors, embodying the brand’s message of self-expression. The campaign marks Tree Hut’s strategic shift to traditional media, aiming for nationwide exposure and engagement. Other local companies like Southwest Airlines and Toyota are also participating in this advertising opportunity during the Super Bowl.
Tree Hut’s Super Bowl Debut Aims to ‘Uncontain Yourself’
Dallas, TX – Tree Hut, a North Texas-based body care brand, is gearing up for a significant milestone as it prepares to air its very first Super Bowl commercial during Super Bowl LX on February 8, 2026. Titled “Uncontain Yourself,” this 30-second advertisement promises to capture the attention of millions, showcasing its vibrant personality while targeting a national audience through both Peacock and select markets such as Dallas-Fort Worth, New York City, Los Angeles, Chicago, and Miami.
The commercial features a unique monochromatic setting in which women perform synchronized movements. A scrub is unleashed towards security cameras, transforming the scene into a burst of vibrant colors and energy, accompanied by an upbeat soundtrack. The tagline “Uncontain Yourself” embodies the brand’s commitment to self-expression and individuality.
Strategic Shift to Broader Marketing
Tree Hut’s foray into traditional media is indicative of a strategic pivot for the brand. Having previously relied heavily on digital platforms such as TikTok and Instagram, where it has gained over 3 million followers, Tree Hut is now recognizing the necessity of expanding its marketing efforts to reach a broader demographic. This decision reflects a growing trend among local businesses in Dallas-Fort Worth to leverage the prominent exposure and engagement that Super Bowl advertising offers.
Opportunity for Nationwide Exposure
The Super Bowl boasts an extensive viewership, attracting about 37% of the U.S. population last year, which presents a unique opportunity for Tree Hut. According to industry analysts, this highly anticipated event allows brands to capture consumer attention more effectively than other television programming. Marketing experts note that commercials during the Super Bowl often become part of the cultural conversation, further enhancing brand visibility.
Rebranding Initiative
Tree Hut’s “Uncontain Yourself” campaign is also part of a broader rebranding effort launched in December 2025. This initiative includes revitalized packaging and fresh visual designs across its product lines and digital platforms, aiming to resonate more authentically with modern consumers. The company’s commitment to innovation and adaptation reinforces its ability to remain relevant in a dynamic marketplace.
Community Engagement and Local Business Impact
Tree Hut is not alone in harnessing the advertising potential of the Super Bowl. Other Dallas-Fort Worth companies, such as Southwest Airlines and Toyota, are also seizing this opportunity. Southwest Airlines has introduced an advertisement celebrating its new assigned seating policy, while Toyota’s “Superhero Belt” ad highlights the connection between generations over a shared vehicle. These initiatives reflect a collective effort by local businesses to engage with a diverse audience, reinforcing the strength and resilience of the Dallas small business community.
Key Features of Tree Hut’s Super Bowl Commercial
| Feature | Description |
|---|---|
| Title | “Uncontain Yourself” |
| Duration | 30 seconds |
| Air Date | February 8, 2026 |
| Broadcast Platforms | Nationally on Peacock and in select regional markets, including Dallas-Fort Worth, New York City, Los Angeles, Chicago, and Miami |
| Setting | Monochromatic environment with synchronized movements leading to vibrant colors and energy |
| Tagline | “Uncontain Yourself” |
| Brand Message | Embracing self-expression and individuality |
| Rebranding Effort | Part of a broader rebranding initiative with new packaging and visual designs introduced in December 2025 |
Conclusion
As Tree Hut steps into the spotlight with its inaugural Super Bowl commercial, it exemplifies the spirit of entrepreneurial innovation that is thriving in Dallas. The strategic decision to enhance marketing efforts through traditional media underscores the potential that lies in community involvement and private investment for economic growth. As local businesses like Tree Hut, Southwest Airlines, and Toyota take advantage of the Super Bowl’s reach, they not only elevate their own brands but also contribute to the broader Dallas County economy. Supporting these local initiatives can encourage the continued success of Texas entrepreneurs and foster a vibrant business ecosystem.
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Author: STAFF HERE DALLAS WRITER
The DALLAS STAFF WRITER represents the experienced team at HEREDallas.com, your go-to source for actionable local news and information in Dallas, Dallas County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the State Fair of Texas, Deep Ellum Arts Festival, and Dallas International Film Festival. Our coverage extends to key organizations like the Dallas Regional Chamber and United Way of Metropolitan Dallas, plus leading businesses in telecommunications, aviation, and semiconductors that power the local economy such as AT&T, Southwest Airlines, and Texas Instruments. As part of the broader HERE network, including HEREAustinTX.com, HERECollegeStation.com, HEREHouston.com, and HERESanAntonio.com, we provide comprehensive, credible insights into Texas's dynamic landscape.
