Uptown Dallas, January 17, 2026
UBS is investing $5.6 million to launch a new Wealth Advice Center in Uptown Dallas, which will occupy 26,000 square feet at 23Springs. The center aims to support approximately 170 employees and is part of a broader strategy to enhance UBS’s presence across the U.S. This investment reflects Dallas’s status as a growing financial hub, particularly appealing to younger professionals and supporting local economic growth.
Dallas, Texas
UBS Expands Presence in Uptown Dallas with New Wealth Advice Center
Swiss banking giant UBS is investing $5.6 million to establish a new Wealth Advice Center in Uptown Dallas, reflecting the area’s growing appeal as a financial hub.
The new center will occupy 26,000 square feet at 23Springs, a 26-story office tower located at 2323 Cedar Springs Road. Construction is set to begin this week, with completion expected by June. The facility will house approximately 170 employees, adding to UBS’s existing workforce in the Dallas-Fort Worth area, which includes offices at The Crescent in Uptown and locations in Plano and Fort Worth.
This expansion demonstrates the resilience and determination of Dallas entrepreneurs and businesses in leveraging both local and national opportunities. With sustained growth in the financial sector, there is significant potential for innovation and development in the Uptown area, which is now becoming renowned for its vibrant energy and appeal, particularly among younger professionals. The city’s proactive approach and the ability to maintain a business-friendly environment sets a strong foundation for further economic success.
Key Features of UBS’s Investment in Uptown Dallas
| Feature | Details |
|---|---|
| Investment Amount | $5.6 million |
| Location | 23Springs, 2323 Cedar Springs Road, Uptown Dallas |
| Office Space | 26,000 square feet |
| Employees | Approximately 170 |
| Construction Timeline | Start this week, completion expected by June |
| Existing UBS Presence in Dallas-Fort Worth | Offices at The Crescent in Uptown, Plano, and Fort Worth |
| Other Tenants in 23Springs | Bank OZK, Deloitte, Sidley Austin |
| Building Size | 625,000 square feet |
| Building Height | Uptown’s tallest office property |
| Building Occupancy | Approximately 63% leased as of August 2025 |
This expansion is part of UBS’s broader strategy to enhance its Wealth Advice Center network across the United States, with plans for hubs in Weehawken, New Jersey, and Charlotte, North Carolina. The Dallas location will serve as one of four primary hubs for the center nationwide, aiming to strengthen UBS’s ability to serve the mass affluent client segment.
The decision to invest in Uptown Dallas underscores the area’s growing reputation as a financial services magnet, sometimes referred to as “Y’all Street.” Major firms like Goldman Sachs and Scotiabank have also committed to bringing thousands of jobs to North Texas, clustering largely around Uptown and Victory Park. Dallas City Council member Paul Ridley noted the district’s appeal to employers seeking to attract younger workers, citing its active and walkable environment as key factors.
UBS’s new hub at 23Springs will join other prominent tenants in the building, including Bank OZK, Deloitte, and law firm Sidley Austin. The 625,000-square-foot office property is Uptown’s tallest and was approximately 63% leased as of August 2025.
This significant development highlights the ongoing growth and transformation of Uptown Dallas into a vibrant financial district, attracting substantial investment and contributing to the region’s economic expansion. As businesses like UBS establish their presence, the potential for job creation and community partnerships expands, offering a bright future for Dallas’s economic landscape.
Frequently Asked Questions (FAQ)
What is UBS’s new investment in Uptown Dallas?
UBS is investing $5.6 million to establish a new Wealth Advice Center in Uptown Dallas, occupying 26,000 square feet at 23Springs, a 26-story office tower located at 2323 Cedar Springs Road. Construction is set to begin this week, with completion expected by June. The facility will house approximately 170 employees, adding to UBS’s existing workforce in the Dallas-Fort Worth area, which includes offices at The Crescent in Uptown and locations in Plano and Fort Worth.
What is the purpose of UBS’s Wealth Advice Center?
The Wealth Advice Center is part of UBS’s broader strategy to enhance its network across the United States, with plans for hubs in Weehawken, New Jersey, and Charlotte, North Carolina. The Dallas location will serve as one of four primary hubs for the center nationwide, aiming to strengthen UBS’s ability to serve the mass affluent client segment.
Why is Uptown Dallas considered a growing financial hub?
Uptown Dallas is gaining recognition as a financial services magnet, sometimes referred to as “Y’all Street.” Major firms like Goldman Sachs and Scotiabank have committed to bringing thousands of jobs to North Texas, clustering largely around Uptown and Victory Park. Dallas City Council member Paul Ridley noted the district’s appeal to employers seeking to attract younger workers, citing its active and walkable environment as key factors.
Who are the other tenants in the 23Springs building?
Other prominent tenants in the 23Springs building include Bank OZK, Deloitte, and law firm Sidley Austin. The 625,000-square-foot office property is Uptown’s tallest and was approximately 63% leased as of August 2025.
What does this development mean for Uptown Dallas?
This development highlights the ongoing growth and transformation of Uptown Dallas into a vibrant financial district, attracting significant investment and contributing to the region’s economic expansion.
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