Frisco, Texas, January 14, 2026
In a groundbreaking move, Nexo has been announced as the first title partner of the U.S. ATP 500 Dallas Open. This multi-year deal, commencing in 2026, aims to boost local entrepreneurship and economic growth through tennis. The Nexo Dallas Open is set to occur at the Ford Center in Frisco, featuring top-ranked players and community engagement highlighted by court resurfacing initiatives. Nexo’s sponsorship aligns with its commitment to the global sports ecosystem and local community support.
Nexo to Become Title Partner of the Dallas Open
Nexo inks a significant multi-year deal to elevate the Dallas Open tennis tournament.
Frisco, Texas – In a landmark move, Nexo, a digital assets wealth platform, has been named the first-ever title partner of the U.S. ATP 500 Dallas Open. This multi-year agreement will take effect in 2026, marking a significant development for both the tournament and Nexo as it empowers local entrepreneurship and furthers economic growth through sports.
The official announcement was made during a ceremony held at the Hattie R. Moore Park Tennis Courts at the Anita Martinez Recreation Center. During this event, the newly branded Nexo Dallas Open logo was revealed alongside the resurfacing of two public tennis courts in the community, demonstrating a commitment to local engagement and accessibility to tennis facilities for athletes of all levels.
Festival of Tennis Scheduled for February 2026
The Nexo Dallas Open is set to take place from February 7 to 15, 2026, at the Ford Center at The Star in Frisco. This tournament will mark its second year as an ATP 500 event, following its elevation to this prestigious status in 2025. As an ATP 500 event, the Dallas Open gains enhanced international visibility and commercial appeal, creating opportunities for local businesses and entrepreneurs to thrive.
Nexo’s Strategic Investment in Sports
This partnership places Nexo among a select group of sponsors at ATP 500 tournaments and reflects the company’s growing commitment to integrating into the global sports ecosystem. Following recent multi-year agreements with internationally significant tournaments such as the Australian Open and other ATP events in Mexico, Nexo is demonstrating a keen interest in aligning itself with premier sporting events.
Impact on Local Communities
As part of the partnership, the resurfacing of public tennis courts underscores Nexo’s focus on community engagement and the promotion of tennis at grassroots levels. This initiative not only provides an enhanced experience for recreational players but also encourages youth participation in sports, contributing to their physical and social development.
Star-Studded Lineup Expected
The inaugural Nexo Dallas Open promises to showcase top-ranked U.S. and international players, including notable names such as Taylor Fritz, Ben Shelton, and Casper Ruud, the 2025 Dallas Open runner-up. The event is expected to attract a diverse audience comprising tennis enthusiasts, local residents, and international visitors, further enhancing the economic and cultural vibrancy of the Frisco area.
Long-Term Growth and Sustainability
This collaboration positions the Dallas Open to cultivate long-term growth in line with its goals of becoming a cornerstone ATP event. With Nexo’s backing, the tournament is poised to elevate its status and leave a lasting legacy in the world of professional tennis. It is expected to boost local economic activity significantly and generate broader interest in both the tournament and the sport of tennis in the region.
Conclusion
The partnership between Nexo and the Dallas Open sets a precedent for future collaborations that highlight innovation and community involvement in the realm of professional sports. As the tournament approaches in 2026, anticipation builds not just for high-level tennis competition but also for the myriad benefits that this event will bring to Dallas and the surrounding areas.
For more information and to keep abreast of updates regarding the Nexo Dallas Open, feel free to stay engaged with the local tennis community and support emerging sports events that contribute to Dallas’s growing economy.
FAQ
What is the Nexo Dallas Open?
The Nexo Dallas Open is a professional tennis tournament scheduled from February 7 to 15, 2026, at the Ford Center at The Star in Frisco, Texas, and it will feature top male tennis players.
What is Nexo’s role in this event?
Nexo will be the first-ever title partner of the U.S. ATP 500 Dallas Open under a multi-year agreement that begins in 2026.
How does this partnership benefit the local community?
The resurfacing of public tennis courts in North Texas as part of the partnership demonstrates Nexo’s commitment to community development and promoting the sport at the grassroots level.
Who are some of the players expected to participate?
The inaugural Nexo Dallas Open is set to feature top-ranked U.S. and international players, including leading U.S. players Taylor Fritz and Ben Shelton, as well as 2025 Dallas Open runner-up Casper Ruud.
| Key Features of the Nexo Dallas Open |
|---|
| Nexo as Title Partner |
| Event Dates: February 7-15, 2026 |
| Location: Ford Center at The Star, Frisco, TX |
| Top Players: Taylor Fritz, Ben Shelton, Casper Ruud |
| Community Engagement: Resurfacing of public tennis courts |
| Potential Economic Impact on North Texas |
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