Dallas, Texas, December 16, 2025

Hari Mari, a Dallas-based footwear brand founded by Jeremy and Lila Stewart in 2012, started with premium flip-flops and has rapidly grown into a well-recognized lifestyle brand. The company recently raised $10 million to expand its product line and reach, diversifying from slippers to apparel. Hari Mari emphasizes social responsibility through initiatives like ‘Flops for Cancer’, where a percentage of sales goes to pediatric cancer families. With a strong retail presence, including a flagship store in Dallas, Hari Mari continues to make a significant impact in the market.

The Business of Flip-Flops: Inside the Rise of Dallas-Based Hari Mari

Dallas, Texas – Founded in 2012 by husband-and-wife duo Jeremy and Lila Stewart, Hari Mari has transformed from a modest startup into a nationally recognized footwear brand. The company began with a focus on premium flip-flops, emphasizing comfort and quality materials. Over the years, Hari Mari has expanded its product line to include boots, slippers, hats, and apparel, solidifying its position in the lifestyle brand market.

Expansion and Growth

In March 2024, Hari Mari secured a $10 million equity raise, led by Landon Smith, founder and former CEO of Riveron. This investment is earmarked for further expansion, including enhancing their core flip-flop and slipper lines and broadening their audience reach. The company distributes its products to over 800 retailers nationwide, reflecting its significant growth since its inception.

Product Diversification

Initially known for its comfortable flip-flops, Hari Mari ventured into other footwear categories, launching men’s chukka boots and running shoes in early 2019. The brand also introduced an apparel line in May 2021, featuring women’s windbreakers, t-shirts, and accessories, with plans to expand into men’s shorts and t-shirts. In November 2021, Hari Mari unveiled its first slipper collection, lined with Texas shearling and handcrafted in Mexico, further diversifying its product offerings.

Community Engagement and Social Responsibility

Hari Mari’s commitment to social responsibility is evident through its “Flops for Cancer” initiative, where 1% of all sales are donated to families dealing with pediatric cancer. Additionally, the company offers a recycling program in partnership with Soles4Souls, encouraging customers to return old sandals for recycling or donation, with incentives like a 15% discount on future purchases.

Retail Presence and Customer Experience

In 2018, Hari Mari opened its first brick-and-mortar store in Dallas’ Knox Henderson neighborhood, aiming to provide a unique shopping experience that reflects the brand’s ethos. The store features an art-filled interior and offers a range of products, including the latest footwear and apparel lines.

Leadership and Strategic Direction

In January 2021, Hari Mari appointed Jake Szczepanski, former CEO of Billy Reid, as its president. Szczepanski is tasked with scaling the company’s operations and overseeing the development of new product lines, including the upcoming apparel collection.

Conclusion

From its humble beginnings in 2012, Hari Mari has evolved into a prominent lifestyle brand, known for its commitment to quality, comfort, and social responsibility. With a diverse product range and a strong retail presence, the company continues to expand its footprint in the footwear and apparel industry.

Frequently Asked Questions (FAQ)

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Key Features of Hari Mari

Feature	Description
Product Range	Flip-flops, boots, slippers, hats, and apparel
Social Responsibility	1% of sales donated to pediatric cancer families; recycling program with Soles4Souls
Retail Presence	Over 800 retailers nationwide; flagship store in Dallas’ Knox Henderson neighborhood
Leadership	Jake Szczepanski appointed president in January 2021
Expansion	$10 million equity raise in March 2024 for further growth

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