Dallas, December 5, 2025
G6 Hospitality has introduced a nationwide hospitality safety and security program in Dallas, aimed at enhancing safety measures in the hospitality industry. In collaboration with the Texas Hotel & Lodging Association, the initiative equips professionals with essential guidance on safety issues such as police inquiries and guest disturbances. The program addresses evolving threats like human trafficking and strives to empower local businesses by providing practical education and resources.
G6 Hospitality Launches Nationwide Safety Program in Dallas
New initiative aims to enhance security measures across the hospitality industry
Dallas, Texas – In an effort to bolster safety measures in the increasingly complex landscape of the hospitality industry, G6 Hospitality, the parent company of Motel 6 and Studio 6, has introduced a nationwide hospitality safety and security program in collaboration with the Texas Hotel & Lodging Association (THLA). The inaugural session, which took place in Dallas, focused on equipping hospitality professionals with essential guidance on various safety issues ranging from police inquiries to managing guest disturbances.
This initiative comes at a crucial time as hotels face evolving criminal threats such as human trafficking and identity fraud. By providing education and resources tailored for the economy lodging segment, G6 Hospitality aims to create a resilient and informed workforce capable of navigating these challenges. The program presents an opportunity for local entrepreneurs and small-business owners in Texas to enhance their operational strategies and ensure the safety of their guests.
Program Highlights
With over 100 hospitality professionals participating from 15 states, the launch of this program reflects a significant commitment to improving hotel safety standards. The seminar offered practical insights on several critical topics, including:
- Responding to police inquiries while protecting guest privacy.
- Understanding legal responsibilities related to firearms and active shooter situations.
- Managing and de-escalating guest disturbances effectively.
- Steps to minimize premises liability and enhance insurance preparedness.
Community Engagement and Nationwide Reach
The participation from professionals across various states—such as Arkansas, California, Florida, and Minnesota—illustrates the widespread interest and need for enhanced safety protocols in the hospitality sector. Initiatives like this foster collaboration among industry players, driving collective growth and resilience in the face of current challenges facing the economy.
Support for Franchise Owners
G6 Hospitality has emphasized that this program is designed not only to enhance safety but also to empower franchise owners, general managers, and frontline staff. By offering these educational resources, the company aims to strengthen operational confidence and resilience among its franchisees. Supportive measures include in-person workshops, operational toolkits, and digital learning resources, making this important information accessible to all involved.
Looking Ahead: A Commitment to Safety
The safety program aligns with G6 Hospitality’s mission to adapt to the changing environment of hospitality and ensure guests feel secure during their stays. As more sessions are planned for major U.S. markets, the initiative demonstrates a proactive stance in addressing safety concerns while encouraging local entrepreneurs and businesses to invest in safety improvements.
Overall, this proactive approach to safety serves as a model for other industries looking to enhance their security measures. It’s a reminder of the importance of community engagement, entrepreneurship, and the role of education in fostering a secure environment for all.
Frequently Asked Questions (FAQ)
What is the National Hospitality Safety and Security Program?
The National Hospitality Safety and Security Program is a nationwide initiative launched by G6 Hospitality in partnership with the Texas Hotel & Lodging Association (THLA). It aims to provide hospitality professionals with practical guidance on various safety and security issues, including responding to police inquiries, managing guest disturbances, and understanding legal responsibilities related to firearms and active shooter situations. The program also focuses on reducing premises liability and strengthening insurance preparedness.
When and where did the first session of the program take place?
The inaugural session of the program took place in Dallas, Texas.
Who participated in the program?
More than 100 hospitality professionals from 15 states across the country participated in the program. These states include Texas, Arkansas, California, Florida, Georgia, Illinois, Iowa, Kansas, Minnesota, Nevada, Oklahoma, Oregon, Utah, Washington, and Wisconsin.
What are the main objectives of the program?
The main objectives of the program are to equip franchise owners, general managers, and frontline staff with up-to-date protocols, law-enforcement-aligned practices, and real-world guidance to address the rapidly evolving safety landscape in the hospitality sector. The program aims to enhance franchisee resilience and operational confidence.
How will the program be implemented nationwide?
The program will be rolled out across major U.S. markets over the coming months. It will include in-person workshops, operational toolkits, and digital learning resources to ensure maximum accessibility for franchise teams.
Key Features of the National Hospitality Safety and Security Program
| Feature | Description |
|---|---|
| Comprehensive Training | Offers practical guidance on responding to police inquiries, managing guest disturbances, and understanding legal responsibilities related to firearms and active shooter situations. |
| Nationwide Participation | Engages hospitality professionals from various states across the U.S., including Texas, Arkansas, California, Florida, Georgia, Illinois, Iowa, Kansas, Minnesota, Nevada, Oklahoma, Oregon, Utah, Washington, and Wisconsin. |
| Franchisee Support | Aims to enhance franchisee resilience and operational confidence by providing up-to-date protocols and law-enforcement-aligned practices. |
| Nationwide Rollout | Plans to extend the program across major U.S. markets over the coming months, including in-person workshops, operational toolkits, and digital learning resources. |
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