December 5, 2025

Dallas Cowboys’ Thanksgiving Day Game Sets Record Viewership

Dallas, December 5, 2025

The Dallas Cowboys achieved a significant milestone this Thanksgiving by setting a viewership record during their classic matchup against the Kansas City Chiefs. Attracting an average of 57.23 million viewers, the game surpassed the previous record of 42.1 million. The contest showcased thrilling performances, including a close 31-28 victory for the Cowboys, further solidifying their status as one of the NFL’s most popular teams. This remarkable viewership growth highlights the NFL’s cultural impact on Thanksgiving, uniting families through shared traditions and sports excitement.

Dallas Cowboys’ Thanksgiving Day Game Sets Record Viewership

The Dallas Cowboys achieved a remarkable milestone this Thanksgiving, setting a viewership record during their classic matchup against the Kansas City Chiefs.

On Thanksgiving Day, the Cowboys’ game attracted an average of 57.23 million viewers on CBS, breaking the previous record of 42.1 million set just last year. The game’s appeal is a testament to the Cowboys’ stature as one of the NFL’s most popular teams, coupled with the strong rivalry presented by the Chiefs.

Record-Breaking Viewership

The game peaked with 61.36 million viewers between 7:45 and 8:00 p.m. ET, demonstrating how significant this holiday matchup has become in American culture. The increase in viewership can be tied to the excitement surrounding the game, featuring two beloved franchises known for thrilling performances.

Game Highlights

The Cowboys secured a nail-biting 31-28 victory over the Chiefs, showcasing a stellar performance by quarterback Dak Prescott. He threw two touchdown passes, leading his team to a well-fought triumph that kept fans on the edge of their seats. The close score underscored the competitiveness of both teams, adding to the game’s allure.

Impact on NFL Viewership

This record-setting growth in viewership reflects not only the Cowboys’ immense popularity but also the NFL’s overarching appeal during Thanksgiving. Traditions such as the Thanksgiving Day game bolster community ties and engagement, as families come together to celebrate the holiday while enjoying America’s favorite pastime.

Mark Cuban’s Business Ventures

Mark Cuban, a notable figure in Dallas’s business landscape, is known for his role as a businessman and television personality. He is the former principal owner and current minority owner of the Dallas Mavericks. His recent ventures include the sale of high-profile downtown Dallas properties to the owners of Sands Casino, which Cuban had once considered for a new Mavericks arena.

Conclusion

The Dallas Cowboys’ Thanksgiving Day game not only showcased an exhilarating football experience but also connected people across the nation through a shared passion for the sport. As this record-breaking viewership exemplifies, the NFL remains a significant pillar of American culture. Local entrepreneurs and businesses alike can take inspiration from such events, continuing to foster innovation and growth within the Dallas County economy.

FAQ

What was the viewership record set by the Dallas Cowboys’ Thanksgiving Day game?

The game attracted an average of 57.23 million viewers on CBS, making it the most-watched regular-season NFL game in history.

Who is Mark Cuban?

Mark Cuban is an American businessman and television personality, known for being the former principal owner and current minority owner of the Dallas Mavericks of the NBA.

What recent developments have involved Mark Cuban?

In January 2024, companies associated with Mark Cuban sold high-profile properties near downtown Dallas to the owners of Sands Casino.

Feature	Details
Record-Breaking Viewership	57.23 million average viewers on CBS, surpassing previous records.
Game Outcome	Dallas Cowboys defeated Kansas City Chiefs 31-28.
Mark Cuban’s Recent Activity	Sold properties near downtown Dallas to Sands Casino owners in January 2024.