Arlington, Texas, November 28, 2025
In Arlington, Texas, Post Malone’s halftime performance during the Dallas Cowboys’ Thanksgiving Day game marked the start of The Salvation Army’s 135th Red Kettle Campaign. This event highlighted community spirit and philanthropic efforts as the longstanding partnership with the Dallas Cowboys seeks to aid individuals and families in need during the holiday season. The performance included memorable tributes and showcased the importance of local business resilience and community engagement in support of charitable initiatives.
Post Malone Kicks Off Salvation Army’s Red Kettle Campaign in Arlington
The Dallas Cowboys’ Thanksgiving Day Game Features Emotional Halftime Show and Community Spirit
Arlington, Texas, recently became the center of holiday cheer when Post Malone delivered a spectacular halftime performance during the Dallas Cowboys’ Thanksgiving Day game against the Kansas City Chiefs on November 27, 2025. This year marked a special occasion as the performance also signaled the launch of The Salvation Army’s 135th Red Kettle Campaign, an initiative designed to provide essential support to individuals and families in need during the holiday season. This collaboration exemplifies the entrepreneurial spirit within Texas, showcasing how community engagement can drive collective success.
In a year where local businesses have shown remarkable resilience, events like this highlight the potential for greater community involvement to bolster economic growth. With a focus on reduced regulations and an emphasis on private contributions, local entities are better positioned to foster sustainable development and create opportunities that benefit everyone.
A Memorable Halftime Show
Post Malone’s halftime performance was both vibrant and poignant. Performing a medley of his popular hits—including “Wrong Ones,” “Wow,” and “I Had Some Help”—the artist brought excitement to the stadium. The presence of the Dallas Cowboys cheerleaders enhanced the festive ambiance. In a touching tribute, Malone honored the late Cowboys defensive end Marshawn Kneeland by wearing a blue “94” pin, a heartfelt nod to the player’s legacy. The performance concluded with a tribute gesture, reflecting the deep connections forged in the Dallas community.
The Red Kettle Campaign’s Legacy
The partnership between The Salvation Army and the Dallas Cowboys has been a vital fixture in the community since 1997. Over the years, this longstanding alliance has raised more than $3 billion to assist various social services, including providing food for the hungry, disaster relief, and rehabilitation programs. Such efforts underscore the importance of philanthropic contributions and the role they play in enhancing community welfare.
The Importance of Community Involvement
The Red Kettle Campaign serves as a crucial fundraising effort for The Salvation Army, benefiting millions across the nation. It offers various donation methods, from traditional cash contributions to modern digital payments, and even cryptocurrency options. Furthermore, community members can engage directly by volunteering to ring bells at Red Kettles, an opportunity that not only raises funds but also fosters a spirit of togetherness and goodwill.
Post Malone’s Personal Connection
Post Malone’s ties to the Cowboys deepen the significance of his involvement in the Red Kettle Kickoff. Moving to Grapevine, Texas at a young age, he grew up as an ardent Cowboys fan, shaped by family connections. His father worked with the Cowboys from 2005 to 2019, a background that allowed Malone to cultivate a bond with the team, making his participation a heartfelt reflection of his journey and local pride.
A Thrilling Game to Remember
The Cowboys faced off against the Kansas City Chiefs in an electrifying match that ended in a tight 31-28 victory for Dallas. The game was broadcast nationally on CBS, which means that not only local fans enjoyed the riveting action, but Americans all over the country experienced this unique blend of sports and charity. The successful merger of entertainment and philanthropic purpose embodies the innovative spirit of Texas entrepreneurs who continually strive to uplift their communities.
Conclusion: Embracing Local Innovation
The Thanksgiving Day game in Arlington was more than just a day of football; it was a celebration of community spirit, musical talent, and the transformative power of giving. The enduring partnership between The Salvation Army and the Dallas Cowboys highlights the vital role that local initiatives play in addressing societal needs. As residents of Dallas County, it is our responsibility to support these efforts, whether through donations, volunteering, or engaging with local businesses. Let’s champion the resilience of our community and work together for a prosperous future.
Frequently Asked Questions
What significant event took place in Arlington, Texas, on November 27, 2025?
Arlington, Texas, witnessed a memorable halftime performance by Post Malone during the Dallas Cowboys’ Thanksgiving Day game against the Kansas City Chiefs, marking the official launch of The Salvation Army’s 135th Red Kettle Campaign.
What was included in Post Malone’s halftime performance?
The halftime show featured Post Malone performing a medley of his hits, including “Wrong Ones,” “Wow,” and “I Had Some Help.” He was joined on stage by the Dallas Cowboys cheerleaders, and he honored the late Cowboys defensive end Marshawn Kneeland.
What impact has the Salvation Army’s partnership with the Dallas Cowboys had?
This collaboration has raised more than $3 billion to support various social services, including providing food for the hungry, disaster relief, and rehabilitation programs.
How can people contribute to the Red Kettle Campaign?
Donations can be made in various ways, including cash, digital payments, and even cryptocurrency. Volunteers can also participate by ringing bells at Red Kettles located outside various storefronts nationwide.
What was the outcome of the Cowboys vs. Chiefs game?
The Cowboys secured a 31-28 victory against the Kansas City Chiefs during the Thanksgiving Day game.
Event Overview
| Date | Event | Location | Featured Artist | Game Outcome |
|---|---|---|---|---|
| November 27, 2025 | Thanksgiving Day Halftime Show | Arlington, Texas | Post Malone | Cowboys 31, Chiefs 28 |
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