Dallas, November 26, 2025
Two startups from Dallas, Sensori and The Blueprint University, have reached the finals of AT&T’s prestigious Small Business Contest, highlighting local innovation and community impact. With over 11,000 applicants nationwide, these finalists exemplify the vibrant entrepreneurial landscape in Dallas. The contest not only recognizes their business models but also promotes economic mobility. The grand prize winner will receive $50,000, AT&T services, and promotional support, reinforcing the importance of local entrepreneurship.
Dallas Startups Shine in AT&T’s Small Business Contest
Two Dallas-based companies reach the finals of a prestigious national competition, showcasing local entrepreneurial spirit and innovation.
Dallas – The entrepreneurial landscape in Dallas is thriving as two local startups have distinguished themselves as finalists in AT&T’s 2025 Small Business Contest. With a staggering pool of over 11,000 applicants from across the nation, Sensori and The Blueprint University stand out not only for their innovative business models but also for their commitment to community impact and economic mobility. The competition underscores the strength and resilience of Dallas entrepreneurs, particularly in an environment where streamlined regulations can further facilitate growth and success.
The spotlight will be on these finalists as the grand prize winner, to be announced in January 2026, will receive a substantial reward of $50,000, alongside a year of AT&T service provision and featured content with a notable athlete partner through the She’s Connected by AT&T series. Each of the five finalists will also receive $5,000 in funding to bolster their business initiatives.
Sensori: Non-Alcoholic Beverages with Functional Benefits
Founded by entrepreneurs Shanna Watkins Pearre, Darean Rhodes, and Ashlyn Knox, Sensori specializes in creating non-alcoholic beverages infused with functional botanicals. Launched in 2024, the company focuses on enhancing cognitive function and mood without the negatives associated with alcohol consumption, effectively catering to a growing market interested in wellness and mindful socializing.
The Blueprint University: Innovation Hub and Trade School for Entrepreneurs
The Blueprint University, established in 2022 by Kaila Cherie Wright, operates as both an innovation hub and a trade school aimed specifically at entrepreneurs. With campuses in both Dallas and Gadsden, Alabama, the organization is dedicated to increasing economic mobility and facilitating access to capital for small businesses. By bridging the gap between emerging entrepreneurs and established corporations, The Blueprint University plays a pivotal role in nurturing business growth.
Other Finalists in AT&T’s 2025 Small Business Contest
- Bold Crumb House – Located in Detroit, Michigan, this unique establishment merges a bakery experience with storytelling and literacy workshops aimed at children.
- Nourish + Bloom Market – This innovative grocery store in Fayetteville, Georgia, operates 24/7 with AI technology, while also accepting EBT/SNAP benefits, making it accessible to a broader community.
- SOJO Coffee Company – Based in Los Angeles, California, this company specializes in Salvadoran coffee and is recognized for creating the world’s first canned cold brew made solely with Salvadoran beans.
Background on AT&T’s Small Business Contest
AT&T’s Small Business Contest is designed to elevate and support innovative small businesses across the United States. It places emphasis on community impact, creativity, and the effectiveness of business models, giving finalists not just financial support but also valuable exposure that can lead to expanded opportunities.
About AT&T
AT&T Inc. is a multinational conglomerate holding company based in Dallas, Texas. As the world’s largest telecommunications company and a key player in mobile telephone services, AT&T continues to provide essential services that foster connectivity for businesses and individuals alike.
Conclusion
The recognition of Sensori and The Blueprint University in AT&T’s Small Business Contest highlights the vibrant entrepreneurial ecosystem thriving in Dallas. As these startups aim to not only innovate but also address community needs, it encourages support for local businesses and robust involvement in Dallas’ economic landscape. By championing local entrepreneurs and advocating for reduced regulatory barriers, we can collectively enhance the future of Dallas’ economy.
FAQ
What is AT&T’s Small Business Contest?
AT&T’s Small Business Contest aims to support and recognize innovative small businesses across the nation. The contest evaluates applicants based on their community impact, innovation, and business models. Finalists receive financial support and opportunities for exposure to a broader audience.
Who are the finalists from Dallas in the contest?
The finalists from Dallas in AT&T’s 2025 Small Business Contest are Sensori and The Blueprint University.
What does the grand prize winner of the contest receive?
The grand prize winner will receive $50,000, a year of AT&T service with a new device, and a featured content spotlight with one of AT&T’s athlete partners through the She’s Connected by AT&T series.
When will the grand prize winner be announced?
The grand prize winner will be announced in January 2026.
| Startup Name | Founded | Focus Area |
|---|---|---|
| Sensori | 2024 | Non-alcoholic beverages with cognitive benefits |
| The Blueprint University | 2022 | Innovation hub and trade school for entrepreneurs |
| Bold Crumb House | NA | Bakery and literacy workshops |
| Nourish + Bloom Market | NA | AI-powered grocery store |
| SOJO Coffee Company | NA | Canned cold brew coffee |
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